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Click here to view Imre’s All-Star Team activation.

Asked to characterize the past 12 months in the life of the company she heads, Imre president Anna Kotis is quick with a response.

“Agency life is always a roller coaster, and 2023 was the fun part of the ride,” she says. “It was not only about growth, but also the type of work that has led to some new assignments and a different trajectory for us as an agency.”

Imre’s revenue grew 12% in 2023, to $55 million from $49 million a year earlier. Much of the growth stemmed from a fine year on the new-business front, with the agency claiming assignments from Bausch + Lomb, EMD Serono, Verastem, Sarepta Therapeutics, Currax Pharmaceuticals and Johns Hopkins Wilmer Eye Institute.

The roller coaster of 2023 was the latest chapter in a longer story of Imre dating back some 15 years. That’s when Imre began the transition from a PR-first agency to one that has claimed a more expansive role with its client partners.

“We’ve continued along that trajectory into holding a seat as a brand steward for the type of assignments we take on,” Kotis explains. “The goal is to build on all of the legacy around our communications, earned media and social innovation that we’ve brought into the healthcare space. We want to sustain that momentum.”

Imre believes that momentum is most acute in the data/analytics and omnichannel spaces. The company believes both capabilities have become essential, especially as facetime with healthcare providers proves more and more elusive.

“You need to think differently about your mix of channels and how you’re engaging with your customers, because access to physicians certainly has not gotten easier,” Kotis notes. “Those capabilities have been a huge part of what has allowed us to have different conversations.”

Though Imre’s head count remained static at 250 full-timers, the company bolstered its leadership team with a handful of high-level hires.

“In 2023, we doubled-down on ensuring the mix and talent was right-sized,” Kotis says. “Especially as you take on more brand work, your ability to focus people against certain brands — versus having them split their time, which is the dynamic when you’re more project-based — becomes a huge lever in your ability to maximize efficiencies. The leadership team put a lot of time into thoughtful organizational design and planning last year.”

As for the additions, Aleisia Gibson Wright, previously managing director, healthcare at Lippe Taylor/Twelvenote, joined as chief growth officer; Scott Tucker, previously global brand director at Havas Health & You, as chief client officer; Patrick Burke, previously global chief commercial officer at Huge, as CFO; and Rob Naddelman, previously founder of Baseball Factory, as COO. In late May 2024, Imre added highly regarded former H4B Chelsea and The Bloc leader Christian Bauman as chief creative officer.

“The battle for talent is not only about acquisition,” Kotis notes. “It’s about putting people in a position to succeed and stay a part of our organization. I credit some of the leaders coming to the organization with helping us succeed in 2024.”

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Work we wish we did

Autism Speaks’ Kindness Campaign continues to evolve, as demonstrated by its Learn with Kindness initiative. I appreciate how the campaign promotes acceptance, understanding and inclusion through daily acts of kindness targeted at young children. The world can certainly benefit from more kindness, and this campaign is poised to make a significant impact for generations to come. — Kotis

Click to see Imre’s Agency 100 2023 Profile.

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