MM+M Awards

2024 MM+M Awards: All the winners

The MM+M Awards is celebrating its 21st year of recognizing healthcare marketing and media that is the most creative and effective in the industry.

MM+M Staff

October 10, 2024

10:30 pm

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To view the digital edition of the 2024 MM+M Awards Book of the Night click here.

First, an introduction.

I’m Jameson Fleming, the new editor-in-chief at MM+M. I come to this storied Haymarket publication from another legacy brand, Adweek, where I spent more than eight years learning the advertising and marketing industry inside and out.

During my time at Adweek, I had a front-row seat to an overflowing pipeline of the best creative output on the planet. From jaw-dropping Nike work to medium-breaking Super Bowl ideas, I saw work so complex, yet effective that you wondered how anyone could conceive ideas so out of the box. Then there’s the work so simple, yet brilliant that it leaves you mystified how no one previously came up with that idea.

While reviewing the winners of this year’s MM+M Awards, I saw work in healthcare marketing that fills every one of those buckets. Johnson & Johnson, The Association of Medical Illustrators and Deloitte Digital won big after they brought to life one of the most inclusive, impactful campaigns of the year. Recognizing a lack of Black medical illustrations,

they not only produced more than 100 new illustrations, but they created a network of illustrators to keep making medical textbooks more inclusive. MM+M also awarded stunning craft in film. The Ad Council, Brady: United Against Gun Violence and McKinney composed a compelling PSA to prepare lawful gun owners for the misuse of their weapons.

Finally, as a millennial parent of two young boys, I had a deep appreciation for Nick Jr.’s collaboration with Sanofi, Regeneron and the National Eczema Association to develop a new Blue’s Clues character to inform and entertain kids and parents alike about the oh-so-itchy eczema.

Creativity in this industry is alive and well. Hats off to the agencies crafting the ideas and the marketers brave enough to bring them to life.

— Jameson Fleming
Editor-in-chief

Click on the categories below to check out this year’s winners.

Platinum

Outstanding Contribution to Healthcare

Healthcare Media

Healthcare Consumer Media Brand
Healthcare Professional Media Brand

Healthcare Marketing

Use of Podcasting
Use of Artificial Intelligence
Use of Customer Experience Marketing
Use of Public Relations
Health Advocacy/Health Affairs/Public Policy
Use of Data and Analytics or Data Platform
Branded Website for Consumers
Branded Website for Heathcare Professionals
Disease Education Campaign
Health-Tech Innovation
Use of Film or Video
Use of Social Media — Paid
Use of Social Media — Organic
Use of Influencer Marketing
Digital Initiative for Consumers
Digital Initiative for Non-Consumers
Consumer Print Campaign
Professional Print Campaign
Professional Sales Tool
Corporate Branding Campaign
Philanthropic or Purpose-Driven Campaign
Health Equity and Social Awareness Campaign
Agency Branding Campaign
TV/Connected TV Advertising Campaign
Point-of-Care Marketing
Multichannel Campaign
Product Launch
Orphan Product Marketing Initiative
Use of Immersive Technology
Use of Market Access Marketing
Use of Hospital or Healthcare Services Marketing
Global Campaign
Patient Education Campaign

Talent

Agency Entrepreneur of the Year

Healthcare Agency

Medical Communications, Education or Affairs Agency
Market Access Agency
Rare Disease Agency
Small Healthcare Agency
Midsize Healthcare Agency
Large Healthcare Agency
Healthcare Network

Titanium Award

Best in Show

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Quick Links

2024 MM+M Awards: All the winners

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Platinum

Healthcare Media

Healthcare Marketing

Talent

Healthcare Agency

Titanium Award

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

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Quick Links

��Ů���һ����Ƶ���߹ۿ�

Platinum

Healthcare Media

Healthcare Marketing

Talent

Healthcare Agency

Titanium Award

Related Articles

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

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