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Inside a drugmaker’s decision to go DTC

Harrow’s Maria Lloyd explains the pharma company’s newly launched DTC program, meant to improve patient access to its dry-eye treatment.

MM+M Staff

March 27, 2025

5:00 am

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Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak.

And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump administration’s vaccine policy.

Music by Sixième Son

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Inside a drugmaker’s decision to go DTC

美女免费一级视频在线观看

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