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Havas launches tool to show brands how they rank on AI platforms

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content.

Beau Jackson

August 13, 2025

2:05 pm

Credit: Getty Images / Andriy Onufriyenko

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Havas Media Network UK (HMN UK) has launched a new tool to show brands how they rank and are perceived by several AI large language models.

Named Brand Insights AI, the tool scans six LLMs, including Open AI’s Chat GPT, Claude from Anthropic, Google Gemini, Sonar from Perplexity, X/xAI’s Grok and DeepSeek, to help brands identify the good content and recommend new content directions.

The tool is being offered through Havas’ Converged.ai operating system and is part of the group’s €400m (£345m) investment in artificial intelligence and tech.

Its features include a consolidated view of brand visibility across all six platforms, content analysis, optimisation and recommendations, and showing the sources of AI responses and the content driving those responses.

Paul Bland, chief digital officer at HMN UK, said: “The way AI platforms are surfacing information is rapidly evolving. With AI becoming the default interface for search and discovery, brands need to adapt and optimise for the new discovery landscape.

“HMN’s teams, powered by Brand Insights AI, help brands stay visible, relevant and competitive in the AI-driven digital landscape. It will ensure our clients are best equipped for marketing in an AI-driven future, fuelled by our operating system, Converged.AI.”

HMN UK is already using the tool on behalf of clients and have run insights for over 50 brands so far compiling more than 200 analyses.

This story first appeared on Campaign UK.

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