美女免费一级视频在线观看

Some of Greater Than One’s biggest news in 2023 was internal in nature: During the year, it transitioned to an employee-owned model. That, according to chief media and marketing officer Amanda Powers-Han, changed the stakes considerably for the company’s people.

“Being employee-owned creates a different culture in terms of the level of commitment and collaboration between us,” she explains.

During 2023, GTO sought to work with similarly minded entities. It added assignments from Chiesi, Integra and InflaRx to a roster that already included long-standing relationships with Alnylam Pharmaceuticals, Sobi, Bluebird Bio, CymaBay Therapeutics and Grifols. Revenue nudged upward, to $23 million in 2023 from $21.5 million in 2022, a 7% gain.

While staff size remained static at 105 full-timers, GTO added chief strategy officer Andrew Bast, who rejoined the company from ConcentricLife in February after a few years away. “It’s a nice way to compliment the agency without saying it directly,” Powers-Han quips.

Former Mediate.ly head of finance Preston Taylor joined GTO as CFO. The agency also elevated one of its own, with former head of project management Jason Valdez becoming COO.

“He helped build the agency’s foundation and helped position us to grow and scale,” Powers-Han adds.

The agency grew larger in April, when it absorbed the clients and many of the staffers from Juice Pharma Worldwide. The deal came together quickly between GTO CEO Elizabeth Izard Apelles and Juice cofounders Lynn Macrone and Forrest King, all longtime friends.

“With our clients, we were able to go in with confidence and say, ‘We’re confident in this partnership. We’re confident you’re going to get even better capabilities than you had before,’” King notes.

Given the agency’s history, it’s not surprising that GTO has gone all-in on generative AI. Powers-Han and Apelles consider it a huge potential opportunity for the company, and promise that they will find creative (and moderate-risk) ways to tap into the rapidly evolving technology.

“We started when Google was a startup and Facebook and Apple iPhones didn’t exist,” Apelles says. “We will become students again, just as we’ve been with fax machines, mobile phones and the internet.”

Meanwhile, GTO plans to launch its first “productized” solutions in the coming months. According to Powers-Han, the suite of digital products is designed to provide ready answers to the most difficult questions clients have asked the company during its 24 years of existence.

Indeed, Powers-Han believes that two of GTO’s greatest strengths are its ambition and its willingness to collaborate. She expects the agency to forge more partnerships with like-minded organizations during the months ahead, especially ones that are similarly data-driven.

GTO is also reorganizing itself around client portfolios, a shift that involves creating dedicated teams and providing them with a greater set of resources and tools. The ultimate objectives are to make more effective use of the time spent on specific clients and, of course, to boost the agency’s financial health. 

. . .

Work we wish we did

Recently, I bought a pair of shorts from Patagonia.com. During the purchase process, it gave me the choice of donating $20, $50 or $100 to preserve open, green spaces. I only had to click to donate. The “ad” fits with Patagonia’s sustainability branding, encouraging purchasers to contribute to something that they care about instantly. It also makes them feel good about themselves. — Apelles

Click to see Greater Than One’s Agency 100 2023 Profile.

Click here to return to the MM+M Agency 100.