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For the past 19 years, Mosaic Group has distinguished itself as a full-service marketing access agency, helping to launch therapies that save, improve and extend lives. Along the way, the IPG Health agency has consistently seen double-digit growth while expanding its client roster — from pharma startups to the industry’s giants.

What’s fueled this impressive trajectory? According to managing director Anna Loyeva, it comes down to building the right team — people who grow alongside the company and remain grounded in a shared philosophy: ensuring every patient has a clear and direct path to care.

“After each launch, we celebrate the team for helping countless patients get the medication they need,” she says. 

Mosaic Group’s leadership also knows the power of playing smart within a larger ecosystem. By strategically leveraging the vast IPG Health network, it can bring in perfectly matched work while outsourcing specialized needs to partner agencies — ensuring clients always get the right expertise at the right time.

Serving a range of clients from emerging biotechs to global pharma giants, Mosaic has mastered the art of flexibility. The agency rejects a one-size-fits-all mindset, instead tailoring solutions to each client’s unique market access challenges and patient journeys — remaining nimble and relentlessly patient-focused.

“Market access needs will be very different depending on the drug development and the commercialization cycle, manufacturer size and disease category,” explains managing director Jill Lesiak. 

Representatives at Pacira Pharmaceuticals testify to this point: “Mosaic’s ability to anticipate challenges and proactively deliver solutions was pivotal in our 2024 access marketing success.”

Mosaic doubled down on its effort to improve patient access by introducing field training capabilities as a core part of its market access offerings.  

It also incorporated IPG Health’s EPICC technology into its operations. This AI-powered proprietary end-to-end platform supports insight generation to fulfill the creativity and content needs of its pharma clients. 

Loyeva emphasizes the agency leans toward mixing creativity with strategy when communicating with its diverse audiences, from HCPs to payers to the decision-makers in the criminal justice system. This approach has proven effective, considering the agency has earned several nominations and MM+M Awards, including a Silver for Market Access Agency of the Year 2023.

The agency’s staff size stayed relatively steady, moving from 139 to 133, and it was flat in revenue at an MM+M-estimated $34 million. It counts AbbVie, Amgen, GSK, Edwards Lifesciences, Pfizer and Novartis as clients.

As part of its drive to stay ahead of market trends and accelerate client delivery, Mosaic has been actively integrating AI into its operations — enhancing everything from data collection to market research. According to Lesiak, AI is a powerful accelerator, streamlining processes and speeding up execution. But while the tech boosts efficiency, she emphasizes it’s human insight that transforms ideas into impact. 

One insight from a consumer campaign to apply to medical marketing

Spotify Wrapped captures a powerful approach to making its trove of customer data work harder for the company. By curating data into snackable, shareable insights and making it easily comparable, it drives customers to want to engage not just with the app, but also with each other. For market access customers who are constantly looking for benchmarks and best practices, this concept particularly resonates. — Zach Solomon, Creative Director

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From the June 01, 2025 Issue of MM+M - Medical Marketing and Media