Agency 100

Agency 100 2025: Ogilvy Health

Revenue climbed 3.4% to an MM+M-estimated $150 million.

Kyle O'Brien

June 10, 2025

5:00 am

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Mario Muredda had a pretty strong reason for joining Ogilvy Health as CEO.

It’s the “most creative and iconic network in the world,” as he put it, and during his time at Ogilvy, he notes that Ogilvy Global CEO Devika Bulchandani wants the health practice to harness that creativity and work with the overall network to create success.

“We share a lot of thinking. We share a lot of people and resources when it makes sense. We tap into each other along the way. We share accolades. We share in the pain when something goes wrong as well, but it’s good to be part of that family,” explains Muredda, adding WPP supports the network and understands how to support the health practice.

And 2024 was one of those times where Ogilvy shared the pain with its fellow WPP agencies when Pfizer consolidated much of its scope away from WPP and IPG into Publicis.

The agency overcame that loss to still achieve growth of overall revenue from an estimated $145 million to $150 million last year.

The agency made up the losses by picking up work from AstraZeneca and other new business from existing and new clients. The agency also gained 17 accounts, with 76% coming from existing clients and 24% from new clients. The outlook for the agency is solid, says Muredda, a veteran marketer who was named CEO of Ogilvy Health in October 2024, coming over from Avalere Health.

“We had a really high performing year last year, and we’re really proud of that,” Muredda says.

The agency launched a new practice in health influence, a health-first suite of global influencer marketing services designed to bridge the gap between medical expertise and public awareness.

That’s where Ogilvy’s point of differentiation in the crowded market starts to emerge, Muredda explains. Ogilvy Health sits as a medium-sized organization with a number of strong disciplines, such as PR, advertising communications, medical education, social and influence. Because of its size, Ogilvy Health can bring them together quickly and seamlessly. In addition, in an industry as regulated as healthcare, Ogilvy Health stands out as a company that brings creativity to health.

“By necessity, you have to be more creative in how you approach every challenge in healthcare. It might look a little bit different, the journey to the results might be a little longer and you might be a little bit more battered when you get there, but it’s worth it,” says Muredda.

And clients recognize that Ogilvy is on the journey for the long haul. Karlene Moore, SVP, global marketing strategy at Parexel sees the agency having the desire to be a partner for life.

“It commits to understanding the company strategy, industry and competitive dynamics, the brand personality, the team and internal ways of working. In short order, Ogilvy Health becomes an essential extension of the team,” she says, adding she’s been impressed with the WPP agency’s ability to mobilize rapidly, immense expertise, sound operational management and adaptability.

One insight from a consumer campaign to apply to medical marketing

Glossier’s Comments Section campaign connects to the insight that consumers increasingly value and expect transparency and responsiveness from brands. Trust is the currency of health, especially with the rise of health influencers. Health marketers should embrace the “comments section,” working with creators to validate content and training them on patient engagement. These comments offer opportunities to improve outcomes and build trust. — Christianna Gorin, Chief Strategy and Growth Officer

Click to see Ogilvy Health’s Agency 100 2024 Profile.

Click here to return to the MM+M Agency 100.

From the June 01, 2025 Issue of MM+M - Medical Marketing and Media

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