Agency 100

Agency 100 2025: Precision AQ

Revenue fell 7% to $314.5 million.

Heerea Rikhraj

June 10, 2025

5:00 am

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Last year marked a bold new chapter for Precision AQ. After 13 years as Precision Value & Health, the agency embraced a complete transformation — starting with a fresh name. The rebrand to Precision AQ was more than just a moniker update: It reflected a strategic decision by agency leadership to fully integrate capabilities and deliver a more unified offering to clients.

“Our organization was built off different acquisitions and internal capabilities,” says Isabella Sergio, EVP, managing partner, healthcare agencies, referring to the nine different organizations ranging from investor relations to market access that primarily operated in silos.

“As we took a step back, we said, ‘We really need something that really defines who we are and something that propels us into the future,’” Sergio adds.

The new look also led to a change in organizational behavior.

“We show up differently for our clients in a way we have never done before,” explains Sergio, noting staff collaborate regularly when interacting with clients.

Even though the agency was focused on the rebrand, it still honed in on expertise areas.

“Oncology is hands down our No. 1 expertise,” says Sergio. She notes the team has board-certified pharmacists and regularly taps into a specialized list of experts at top cancer centers. Rare disease, neurology, cardiorenal and metabolic diseases are some of the other areas Sergio says the team has expertise in.

She touts the work the team did for a top 10 pharma client in which it launched two full websites in under 72 hours and deployed over 100 HCP and patient campaign tactics within six days of approval.

She also highlights the work the agency did with Johnson & Johnson to transform a payer resource into a value-aligned story for the antipsychotic medicine Invega as something the team is proud of.

“The Precision account team is like no other, it will jump in the hole with you and dig,” says a director of payer marketing at Biogen.

While 2024 gave Precision AQ a new identity, it also wasn’t the easiest year for revenue. The agency recorded a 7% decline compared to 2023, reporting $314.5 million. Head count also went down by 73 employees.

Diversity statistics at the agency also stick out. Precision AQ reported that 30% of its 1,193 employees identify as BIPOC, and 10% of individuals on C-suite identify the same way. Plus, 50% of the C-suite identifies as women. These numbers are on the higher end when compared to a number of agencies on the list, and Sergio mentions the agency achieved this level of diversity through intentionality.

“We have a committee called Humanity in Action, and it’s very much a group within our organization that focuses on diversity and inclusion,” says Sergio. “I will say, as a woman that sits over the agencies, it’s an honor. I’ve been incredibly fortunate to experience that this organization has been so supportive of and has invested in my own growth and development.”

As the agency settles into its new branding, there is more emphasis on expanding its expertise in oncology. Sergio shares the team is looking to innovate using AI and technology, specifically within the oncology space to empower experts to drive new insights.

One insight from a consumer campaign to apply to medical marketing

Dove’s #TurnYourBack campaign against beauty filters demonstrates the power of values-driven storytelling to foster trust and combat misinformation — an approach healthcare brands can use to address health literacy and stigma. The other is IKEA’s Life at Home insights-driven campaign, which underscores the importance of grounding messaging in real human behavior, offering healthcare marketers a model for empathetic, lifestyle-oriented health communication. — Sergio

Click to see Precision AQ’s Agency 100 2024 Profile.

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