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In the world of advertising, there are pioneers and legends and trailblazers — and then there is Jacques Séguéla.

Just past his 90th birthday, Havas’ creative North Star still comes to the office every day and pitches with gusto. He counts iconic campaigns for Apple, Air France and Louis Vuitton to his name.

“Jacques brings more thinking and passion than some of the 25-year-olds,” says Havas Health global chief creative officer Eric Weisberg. “He loves the business. He loves creativity.”

So when Havas Health & You started contemplating a company-wide rebrand — which would eventually shorten the overarching network name to Havas Health and reorient some 35 agency brands into three sub-networks — it was not surprising that the company looked to Séguéla for inspiration.

“In a world where every brand is a health and wellness brand, there was real opportunity for an agency that put creativity at its center,” Weisberg explains. “The elevator pitch was ‘the best of health thinking plus the best of creativity.’ We saw it as a real disruptor that wasn’t just out to win awards at Cannes.”

Loris Repellin, chief of staff to Havas leader Donna Murphy, suggested naming the agency after Séguéla and, well, that was that. In May, after Séguéla gave his blessing, Jacques formally joined Havas Life and Havas Lynx as the new linchpin brands in the Havas Health network.

Jacques launched with Weisberg as its executive sponsor and 556 people under its roof. The agency formerly known as Havas Tonic became Jacques New York, while the former Havas Village X became Jacques Madison.

The companies that now comprise Jacques generated an MM+M-estimated $160 million in revenue during 2023, a sum that’s likely to push toward the $200 million mark in 2024. Clients include Sanofi, Novartis, Amgen, Kyowa Kirin, Ipsen and Otsuka.

Most agency rebrands demand some internal selling, especially to veteran staffers with a history of allegiance to a particular moniker. That was very much not the case when the thinking that underpins Jacques was shared with Havas staffers in advance of the public announcement.

“People get excited when you give them more meaning and inspiration,” Weisberg says. “This was a real sharpening of the definition of who and what we are.”

Weisberg believes that Jacques’ founding ethos — cleverly immortalized in way-cool “WWJD?” merch circulated at launch — will serve as a true selling point for coveted talent. “I don’t want Jacques just to attract the best people in health. I want us to attract the best people in the industry, period,” he says forcefully.

He believes health-adjacent organizations will be similarly lured. “Clients used to look at the world in a bifurcated way: There was health and there was not-health,” he continues. “Jacques was born to bring them together.”

Weisberg was talking about the brand, but he might as well have been talking about its namesake. 

“What Jacques said to me was, ‘Creativity heals everything.’ That spirit — his spirit — will drive us.”

. . .

Work we wish we did

Apple has set a new bar for health and wellness storytelling, and I love it. It started with Dear Apple, continued with The Greatest and I could watch The Waiting Room 100 times and not get tired of it. Powerful, simple messages that are also beautiful demos for their products. Jealously mode, engaged. Challenge accepted, Apple. — Weisberg

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