美女免费一级视频在线观看

Ogilvy Health has melded advertising with PR and influencer marketing. 2023 saw the agency formally bring aboard Shannon Walsh and her team of healthcare PR specialists. 

“When we moved PR into Ogilvy Health, it opened up a lot of doors,” says Walsh, president of PR and influence. “We’re able to collaborate much more easily.”

One of the outgrowths of the move was a new health influencer practice. “We’re in the social age of health now,” notes global CEO Kim Johnson. “Everything is about shared experience, both with patients and with healthcare professionals.”

Walsh agrees, adding, “These forces have made cultural influence, if you will, the determinant of brand success. It’s driving the uptake of brands across the board.”

The convergence of Ogilvy Health’s influence and PR offering with its advertising, med ed and market access capabilities helps the agency exist more easily at the intersection of pharma and health and wellness. Indeed, there’s more overlap than ever before between the consumer, pharma and health and wellness worlds, notes chief creative officer Renata Maia, who joined the agency earlier this year from WPP sibling Wunderman Thompson Health.

Ogilvy Health execs believe this convergence plays into the company’s collaborative strengths. “Every consumer brand now understands the importance of being in health, and pharma companies want more creativity,” Maia continues. “True collaboration happens because everybody values the same things.” 

Revenue ticked down 5% in 2023, to an MM+M-estimated $145 million from an estimated $152.5 million the year prior. Staff size fell from an MM+M-estimated 715 full-timers at the end of 2022 to 650 at the end of last year.

The agency bolstered its leadership team by hiring chief growth and strategy officer Christianna Gorin and EVP, client leader Efren Vaca, both from VMLY&R Health, and EVP, corporate communications Tara Mullins, from XPO. Ten-year vet Nadine LaFond, who headed up the Canadian office, was promoted to North American client engagement officer.

As for the work itself, Walsh singles out Science of Skin, a 2023 campaign for AbbVie that included a documentary and influencer event underscoring the link between chronic skin disease and mental health issues. As for Ogilvy Health’s partnership with SpringWorks Therapeutics, it evolved from a 2022 disease education campaign for desmoid tumors into launch work on the recently approved DT pill Ogsiveo.

Ogilvy Health has also made progress diversifying its portfolio. It added engagements with Dexcom, as launch agency for its OTC continuous glucose biosensor Stelo, and from Midwestern grocery chain Hy-Vee, which tapped the firm to rebrand its health portfolio, including telehealth/online pharmacy RedBox Rx and PBM Vivid Clear Rx.

Asked where she’s eyeing future growth, Johnson points to “that GLP-1 space, an exciting category that we’re tracking quite closely.” The agency also plans to build up its women’s health business, including work with Ferring on its fertility products. 

“It’s an area we’ve always played a big role in,” Walsh notes.

And with women leaders serving in five of the agency’s six senior manager roles, “We’re in a great place from a leadership perspective,” she adds. 

. . .

Work we wish we did

Hemlibra’s TikTok content is a great example of a pharma brand embracing the platform. It’s informative but also delightfully irreverent, and often very funny. I love the writing, the music and the zany, low-production-value approach it uses to connect with its audiences. — Sean Green, group creative director

Click to see Ogilvy Health’s Agency 100 2023 Profile.

Click here to return to the MM+M Agency 100.