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      Rise & Run was birthed in May 2024, when parent network IPG Health merged Hill Holliday Health with McCann Health New Jersey. The unification of the two firms was all about complementary strengths, according to IPG Health CEO Dana Maiman. 
      




      “Hill Holliday Health has always been predominantly a consumer/DTC agency, while McCann Health New Jersey was much more focused on HCPs,” Maiman told MM+M at the time.
      




      Rise & Run debuted with about 500 people on its employee rolls. MM+M estimates the combined 2023 revenue of Hill Holliday Health and McCann Health NJ at $129.5 million, down 2% from an estimated $132.5 million in 2022.
      




      Linda Bennett, who led Hill Holliday Health for the past half-decade, will head up Rise & Run as president. Former McCann Health New Jersey president Jill Beene has shifted to a different leadership role within the IPG Health network.
      




      However, beyond the new moniker and brand, it’s been business as usual. There were no layoffs or client conflicts, nor any need to call the movers: Rise & Run will maintain the three existing locations of its predecessor agencies in New York City, Boston and Parsippany, New Jersey.
      




      Rise & Run creative sample
      




      In an interview prior to the merger announcement, Bennett noted she had spent plenty of time in 2023 thinking about customer-centricity, which, as she is well aware, remains one of the most abused buzzwords in healthcare marketing. 
      




      “Humans are humans,” she said. “And while their healthcare decisions may be more sensitive, they make those decisions like they do other high-stakes choices, such as their finances .… They are a whole person, not just a person with diabetes.”
      




      She believes this approach proved the difference-maker in multiple pitches. Hill Holliday Health added seven AOR engagements during 2023, including three from Johnson & Johnson Innovative Medicine, two from AstraZeneca and one each from Pfizer and Biogen.
      




      Meanwhile, Beene ably steered McCann Health New Jersey through a year that started with a gut punch when three brands didn’t achieve their clinical endpoints.
      




      “When that data came in unfavorably, the companies either delayed or canceled their marketing efforts,” she recalled in a conversation prior to the Rise & Run rollout.
      




      Helping employees through those changes wasn’t easy, of course. “People pour their heart and soul into this work, so when those brands don’t pan out the way you want them to, it takes a toll,” Beene said. “So you remind them that while this one didn’t work, the next might. And you just move on.”
      




      By the time the calendar turned to 2024, McCann Health New Jerseyhad added AOR engagements with Novartis, J&J, AstraZeneca, Novo Nordisk, Trellus Health and Viatris, as well as three project assignments from Pfizer and another from Sanofi.
      




      Rise & Run, then, heads into the market with clear senses of self and direction. As Bennett put it earlier, “We want to take on more integrated work and be at the heart of where patients and physicians come together.”
      




      It’s a mindset that fits perfectly with the current emphasis on shared decision-making in oncology, she added. “We want to be talking to both those audiences.” 
      




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      Work we wish we did
      




      The Testicular Cancer Society’s Wall Street Balls, created by FP7 McCann Dubai and McCann Health Dubai, is truly envy-worthy. They set out to raise awareness, destigmatize the disease and normalize self-examination. We admire how they converted emotion to motion, replying to people’s posts on social media as they checked out the famous testicles of the Wall Street Charging Bull. The campaign is not only ballsy, it’s also genius. — Lauren Herman, group creative director
      




      Click to see Hill Holliday Health’s Agency 100 2023 Profile.
      




      Click to see McCann Health New Jersey’s Agency 100 2023 Profile.
      




      Click here to return to the MM+M Agency 100.