Healthcare Marketing Influencer 25

The Healthcare Marketing Influencer 25 Class of 2024: Travis Kelce

Athlete/podcaster, Kansas City Chiefs

Larry Dobrow

March 20, 2024

11:00 am

Source: Getty Images.

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As a glib, well-known jock with three Super Bowl rings and an A-list celebrity girlfriend, it would be easy for Travis Kelce to go the Shaquille O’Neal route and endorse any company or product whose check doesn’t bounce. Instead, Kelce chose to wade into the thorny terrain of the vaccine debate, partnering with Pfizer on a campaign to encourage viewers to receive the flu/COVID-19 vaccine “twofer.” By doing so, he opened himself up to barbs from the anti-vax set — erstwhile New York Jets quarterback Aaron Rodgers dubbed him “Mr. Pfizer” and challenged him to a debate. But Kelce also positioned himself as an increasingly rare specimen: the superstar willing to put himself on the line for a cause or a belief (and, well, whatever he was paid). Whether Kelce changed anyone’s mind on the merits of the jab is irrelevant; the awareness he generated for the effort was invaluable.

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The Healthcare Marketing Influencer 25 Class of 2024: Travis Kelce

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