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      To the mind of John Green, everything is tuberculosis — so much so, he even made that the title of his most recent, non-fiction book.

      In March, The Fault in Our Stars author published Everything is Tuberculosis — a history of the curable infectious disease and why it has persisted into the 21st century.

      This spring, the longtime TB advocate embarked on a media tour supporting the book, which became a New York Times No. 1 bestseller.

      Everything is Tuberculosis was released two years after Green engaged in a public back-and-forth with Johnson & Johnson over the drugmaker’s plan to extend its secondary patent on TB medication Sirturo (bedaquiline) for another four years after the initial 20-year patent was set to expire.

      In the face of repeated, pointed criticisms from Green and his brother, Hank, J&J ultimately eased access to Sirturo in low- and middle-income countries.

      It’s commendable to see how Green has parlayed his literary success into public, effective advocacy on behalf of TB patients.  

      Return to Healthcare Marketing Influencers.