Healthcare Marketing Influencers

Healthcare Marketing Influencers 2025: Susan Rienow

Global chief marketing officer, Pfizer

MM+M Staff

September 9, 2025

11:00 am

Image used with permission.

��Ů��һ��Ƶ��߹ۿ�

Pfizer became a household name during the COVID-19 crisis, but faced new brand identity challenges in the post-pandemic period. Susan Rienow took the helm as global chief marketing officer just over a year ago, building upon 23 years of experience at the company.

In a short amount of time, Rienow has defined herself as an impactful leader in steering the company’s marketing strategy as it reinvigorates its brand, increasingly establishing itself as a leader in oncology. Rienow’s focus has included elevating oncology awareness through its cancer-themed Super Bowl ad — Knock Out, which largely outperformed the other pharma ads — and One More, which debuted at ASCO 2025.

“I am incredibly proud of the work our team has done to shine a spotlight on our commitment to supporting cancer patients today and bringing the breakthroughs of tomorrow,” Rienow tells MM+M. “My team and I work to make sure that the innovation happening at Pfizer is communicated in a way that resonates with patients, their families and healthcare providers.”

Return to Healthcare Marketing Influencers.

From the August 01, 2025 Issue of MM+M - Medical Marketing and Media

From Our Partners

Partner Content

Places to Be 2024

Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.

Partner Content

Turning nudges into big wins in point-of-care marketing

How artificial intelligence can deliver more meaningful business outcomes for marketers.

Partner Content

For pharma brands, streaming is critical for awareness

By leveling up their streaming campaigns, advertisers can achieve big lifts in awareness and sales of their medications among all demographics.

Partner Content

HCG: Accelerating the impact of your science

In a world where healthcare is moving fast, HCG is moving faster. Always ahead of the curve, HCG is spearheading the charge to turn scientific potential into real-world impact.

The song grew faint and louder again, then ceased, and she took her hand off his arm. "By-and-by the Tartars did come in reality, and the signal was sent out again. But this time no army came, nor did a single general turn his face to Pekin. The city fell into the hands of the invaders, and they are there to-day. So much for what a woman did; but it sounds too much like the story of 'The Boy and the Wolf' to be true. I stood equally amazed and alert. The voices still growled in the next room, and my horse's bridle still hung before the window. I peered out; there stood the priceless beast. I came a sly step nearer, and lo! in his shadow, flattened against the house, face outward, was Coralie Rothvelt comically holding the forked stick at a present-arms. Throbbing with a grateful, craving allegiance, I seized the rein. Then I bent low out the window and with my free hand touched her face as it turned upward into a beam of moonlight. She pressed my fingers to her lips, and then let me draw her hand as far as it could come and cover it with kisses. Then she drew me down and whispered "You'll do what I've asked?" His lodgings were situated at the lower end of the town. The accommodation consisted[Pg 64] of a small bedroom, which he shared with a fellow clerk, and a place at table with the other inmates of the house. The street was very dirty, and Mrs. Flack's house alone presented some sign of decency and respectability. It was a two-storied red brick cottage. There was no front garden, and you entered directly into a living room through a door, upon which a brass plate was fixed that bore the following announcement:�� "Meanwhile the clouds were gathering around you. Prout finds your husband's brother by a happy chance. Once he has done this, things become easy for us. The more easy they become for us the more desperate they grow for you. Then you decide that you must recover those notes from Isidore. You take out your motor car, so cunningly disguised in blacklead----" it makes the fourth time. No doubt about it, Daddy, goods are not High in the air, in the first mausoleum, at the head and foot of the white marble cenotaph, covered with letters that look like creepers, are tablets bearing inscriptions which record the life of the hero; and above the sarcophagus rises an almost impossibly light and airy structure��a canopy of white marble supported on columns as slender as flower-stems. And the Indian may be trusted to know of these. Here where the jacales clustered, there was grass and wood and water that might last indefinitely. The fortifications of Nature had been added to those of Nature's man. It was a stronghold. "Certainly," said the Surgeon, stopping on his way. "I guess I can spare a minute. Take off that bandage, my boy." MRS. GORDON: Not those poor things. They're slaves. He left the post with a great oath in his heart, and a thin trickle of blood on his chin. That summer old Mrs. Backfield became completely bedridden. The gratefulness of sunshine to her old bones was counteracted by the clammy fogs that streamed up every night round the farm. It was an exceptionally wet and misty summer��a great deal of Reuben's wheat rotted in the ground, and he scarcely took any notice when Tilly announced one morning that grandmother was too ill to come downstairs. Merritt presently departed; and at eight the two confederates again met. Soon a compact and resolute body of more than twenty men slowly and cautiously proceeded to the castle, and, in double file, ensconced themselves close to the walls, and so contiguous to the gate of usual egress as to be ready to rush in at the first opening. They had stood thus, scarcely drawing breath, for about half an hour; and Merritt, who, with the smith, was at the head of the little band, was about to propose that they should attempt to force an entrance, when the gate opened, and John Byles, who had been engaged upon some business with Calverley, unsuspectingly issued forth. HoME ��Ů��һ��Ƶ��߹ۿ� ENTER NUMBET 0018bmen.com.cn
cqcq09.com.cn
www.fftt638.com.cn
www.ideg.com.cn
connil.com.cn
glll.net.cn
deeyi.com.cn
giup.com.cn
mzvl.com.cn
www.lianyili.com.cn

��Ů��һ��Ƶ��߹ۿ�

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

Healthcare Marketing Influencers 2025: Susan Rienow

��Ů��һ��Ƶ��߹ۿ�

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

��Ů���һ����Ƶ���߹ۿ�

Quick Links

��Ů���һ����Ƶ���߹ۿ�

Related Articles

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

��Ů��һ��Ƶ��߹ۿ�

��Ů��һ��Ƶ��߹ۿ�