MM+M Awards

The 2019 MM&M Awards: The shortlist

Find out who made award-winning work this year.

MM+M Staff

July 16, 2019

5:00 am

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About 70 judges pored over nearly 700 entries to narrow the field down into the following shortlist for the 2019 MM&M Awards. To see who makes it to the stage at the awards ceremony in October, be sure to book your tickets here.

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Sponsored by Calcium

Honoree to be announced shortly.

Healthcare Consumer Media Brand

Condé Nast Self Condé Nast Self: Science-Backed, Human-Focused
Remedy Health Media HealthCentral and Live Bold, Live Now Initiative
Smart + Strong POZ
WebMD WebMD
Verywell Redefining Innovation in Health Publishing

Healthcare Professional Media Brand

Epocrates Epocrates: Making Care More Efficient
HMP Global Oncology Learning Network
HMP Global Consultant360
Medscape Medscape
ReachMD ReachMD: Personalized, Customized, Data-driven Education

Use of Relationship Marketing

AbbVie and Intouch Solutions Creon CFCareForward RM Campaign Experience
Boston Scientific and Vivo Agency Boston Scientific’s CV Forward
Genentech and Havas San Francisco HERConnection Revitalization
GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Relationship Marketing Campaign for HCPs
MicroMass Communications KEY+YOU Patient Support Program

Use of Public Relations

Galderma and Marina Maher Communications Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft
Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership
Novartis Oncology and Biosector 2 Rallying the public to #KissThis4MBC
Pfizer and RX Mosaic Terry Bradshaw Pitches A Different Kind of Timeshare to Boomers to Learn More About Pneumococcal Pneumonia
Tesaro, Intouch Solutions and Chandler Chicco Agency Not on My Watch by Tesaro

Use of Data/Analytics

A leading OTC children’s allergy medication company and Semcasting Semcasting’s digital point-of-care (POC) solution helps leading OTC children’s allergy medication initiate direct engagement with patients’ parents more effectively
AbbVie and Facebook SpeakEndo mobilizes patients to talk to HCPs about endometriosis
GlaxoSmithKline, DMD Marketing, MRM McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Campaign for HCPs
GSK and Wunderman Thompson Health Abreva Director’s Mix Campaign
Takeda Pharmaceuticals U.S.A. and Pathway Hyper-focus on the patient journey

Branded Website for Consumers

Flexion Therapeutics and Merkley + Partners Zilretta Patient Website
Genomic Health and W2O Put Chemo to the Test
GSK and Wunderman Thompson Health Sensodyne.com Optimized for Success
Regeneron and Intouch Solutions A Beautiful Pair
ViiV Healthcare and Havas Tonic Triumeq Moving Forward Website

Branded Website for Healthcare Professionals

AbbVie and Intouch Solutions Orilissa.com/HCP
Alnylam Pharmaceuticals and Dudnyk Family Tree
Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere
Horizon Pharma and Closerlook When all is NSAID and done
Relypsa and H4B Chelsea Veltassa Signs HCP Website

Disease Education Campaign

AbbVie and FCB Health New York SpeakEndo Campaign
Dermira and FCB Health New York Check Your Sweat
Endo Pharmaceuticals and GSW A curved erection isn’t normal
Merck and Klick Health Versed on HPV
Pfizer and Wunderman Thompson & Ogilvy Pediatric Vaccine-Preventable Diseases

Film or Video

AbbVie and FCB Health New York The Shape of Despair: Derm Animated Shorts
Avadel Pharmaceuticals and Fingerpaint Nature Calls
Dermira and FCB Health New York Check Your Sweat
Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel
WebMD Dying on Your Own Terms

Use of Social Media

Eli Lilly and Facebook & OMD Emgality Tackles Migraine Market at the Speed of Social
GSK Consumer Healthcare and Weber Shandwick TummerTime
Merck and Klick Health Versed on HPV
Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership
Takeda Pharmaceuticals U.S.A. and Digitas Health Eyelove “Screen Responsibly” Campaign

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

Amag Pharmaceuticals and Imre Health Women’s Sexual Health Chatbot
Crisis Text Line and Area 23 txt2hlp
Eli Lilly and Area 23 Get Up Alarm Clock
Kaléo and Precisioneffect AuviQ MiLB Digital Initiative for Consumers
NOVA and Area 23 The Rape Tax

Digital Initiative for Non-Consumers

Acadia Pharmaceuticals and CDM New York Swarm
Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere
KCI and QooQoo Nurse2Nurse Communications App
Novartis and 2e Creative Novartis AAOph Digital Experience
Theravance Biopharma and Neon The 48th Hour

Consumer Print Campaign

Ironwood and Hill Holliday Health Duzallo “I’m No Angel”
L’Oreal and Ogilvy Health L’Oreal CeraVe – Hydrating Sunscreen
Regeneron and Intouch Solutions A Beautiful Pair
Sun Pharmaceuticals and Fingerpaint A Constant Reminder
UMD Urgent Care and Area 23 Around The Corner

Professional Print Campaign

Avadel Pharmaceuticals and Fingerpaint Nature Calls
Bioverativ and DDB Health See the Future
Galen U.S., and Elevate Healthcare Stop The Sting
Novartis and Biolumina The Kisqali Rethink MBC Campaign
Rhythm Pharmaceuticals and Fingerpaint All I Hear Is Hunger

Professional Sales Tool

AbbVie and Intouch Solutions Orilissa Interactive Sales Aid (ISA)
Gilead and Harrison & Star Dynamic Patient Profiles
Greenwich Biosciences and The Bloc Growing Innovation
Integra LifeSciences and RealityRx Communication SurgiMend: Durable is Beautiful
Relypsa and H4B Chelsea Veltassa Signs Campaign, Digital Detail Aid

Corporate Branding Campaign

Medicines Development for Global Health (MDGH) and Brick City Greenhouse A global debut
Novartis and Marina Maher Communications, Condé Nast Health/Wired Brand Labs Elevating Corporate Reputation By Showing How Novartis Turns Science Fiction Into Science Fact
TLC Laser Eye Centers and 2e Creative TLC “Only TLC Sees You” Campaign
Thermo Fisher Scientific and Madras Global Putting Heart Into Science
Sanford Health and Lawrence & Schiller Sanford Lorraine Cross Award

Philanthropic Campaign

Change the Ref and Area 23 Posts Into Letters
Colin’s Hope and FCB Health New York Not Out Of The Water [Individual names: Bedroom, Living Room, Play Room]
NOVA and Area 23 The Rape Tax
Research Foundation to Cure AIDS and Havas Health Plus Show Us Who You Really Are
Simon’s Heart and Dudnyk Protect Your Heart

Multicultural Campaign

Amgen and Emcay Repatha – Hispanic Digital
Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership
Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease
Takeda (previously Shire) and Vue Health “A Mom Just Knows”

Agency Self-Promotion

Elevate Healthcare Welcome To The Jungle
Heartbeat Anti-Awards—Demerit Badges
Klick Health Adaptive Brand Playbook
McCann Health New Jersey MHNJ Rebranding — “Create Amazing”

TV Advertising Campaign

Sponsored by Evoke

Allergan and DDB New York Juvéderm It
Amgen/Novartis and Arnold New York/Havas San Francisco I Am Here
Exact Sciences and Precisioneffect No More Excuses Cologuard TV Advertising Campaign
Regeneron and Intouch Solutions A Beautiful Pair
Sanofi Genzyme, Regeneron and Arnold Worldwide No Matter What Television Campaign

Multichannel Campaign (Small to Medium Product Size)

Amgen/Novartis and DDB Health See the Impact
Avanir Pharmaceuticals and Neon Morning Migraine Food Truck
Bioverativ and DDB Health See the Future
Boehringer Ingelheim and FCB Health New York See The Connection
Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel

Multichannel Campaign (Large Product Size)

Boehringer Ingelheim/Lilly and Sharecare Don’t Miss A Beat
GSK Consumer Healthcare and Weber Shandwick We See Your Pain
Jazz Pharmaceuticals and Greater Than One Feeding the Funnel: Driving patient diagnosis and treatment
Pfizer and VMLY&R Ray Liotta – Celebrity Testimonial Campaign
Regeneron and Intouch Solutions A Beautiful Pair

Product Launch

Alcon and Elara Systems PanOptix Toric IOL VR Experience
Amgen/Novartis and Arnold NY/Havas San Francisco I Am Here
Avadel Pharmaceuticals and Fingerpaint Nature Calls
GSK and Wunderman Thompson Health Pronamel Intensive Repair Launch
Novartis and Biolumina The Kisqali Rethink MBC Campaign

Orphan Product Marketing Initiative

Alnylam Pharmaceuticals and Dudnyk Family Tree
Biogen and CDM New York Zac’s Play Day
Boehringer Ingelheim and Wunderman Thompson Health Ofev “Contagious” TV ad
Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease
Takeda (previously Shire) and Vue Health “A Mom Just Knows”

Use of Immersive Technology

Eli Lilly and Area 23 Get Up Alarm Clock
Foundation Consumer Healthcare and RxMosaic Plan B One-Step and 29Rooms Shine a (Neon) Light on Emergency Contraception
Merck Global and Klick Health Introducing I.D.A. (The Interactive Digital Assistant of the Future)
Novo Nordisk and Toddstreet Obesity Disease Bias Binaural Experience
Sunovion and Concentric Healthcare Experience Room to Breathe

Use of Clinical Development Marketing

Finalists and winners will be revealed on awards night.

Use of Payer Marketing

Acadia Pharmaceuticals and Entrée Health New York Nuplazidconnect What to Expect Video
EMD Serono and Entrée Health New York EMD Serono Specialty Digest
GSK and McCann Health Managed Markets The Multiple Paths Campaign
Novartis and 2e Creative Novartis Surgical Coordinator Kit
Sage and Icon Postpartum Depression (PPD) Payer Awareness Campaign

Use of Hospital or Healthcare Services Marketing

CHI St. Alexius Health and Level Mpls Life’s Little Urgencies
Eyeconic Vision Partners (EVP) Eyecare and ReviveHealth See Goodness
Franciscan Missionaries of Our Lady Health System and ReviveHealth Raise Your Health Esteem
Kaiser Permanente and Wunderman Thompson Health Welcome to A Healthy Place – Kaiser Permanente Medicare advertising campaign
Penn State Health and ReviveHealth This is Penn State Health

Marketing Team

AstraZeneca Tagrisso Marketing Team
Horizon Pharma Orphan Business Unit and Patient Experience Project
Insmed Arikayce Marketing Team
Novartis Sickle Cell Marketing Team
ReachMD Marketing-Analytics Team

Marketer

Carly Baron Amgen
Jeordan Legon Alnylam Pharmaceuticals
Darla Posey Lundbeck
Jacquie Urquia 3M
Maureen Shannon Sun Pharmaceuticals

Young Marketer

Sponsored by 2e Creative

Ryan Goldfarb Calcium
Crystal Gouldey ReachMD
Nishant Maller Alcon
Alexis Zarifis Intouch Solutions

Agency Entrepreneur of the Year

Faruk Capan Intouch Group
Wendy Lund GCI Health
Marcia Miller StoneArch
Ross Toohey 2e
Jim Weiss W2O

Small Healthcare Agency

Sponsored by Intouch Solutions

Core-Rx Communications
CultHealth
Grey Matter Marketing
Havas San Francisco
Imre

Midsize Healthcare Agency

Calcium
Concentric Healthcare Experience
Dudnyk
GCI Health
Havas Life Metro

Large Healthcare Agency

Sponsored by IQVIA

Area 23
FCB Health New York
Intouch Solutions
Klick Health
W2O

If you have a question or correction to your shortlisted entry, contact Carrie Gavit at carrie.gavit@haymarketmedia.com.

For tickets and more information about the 2019 MM&M Awards event, click here.

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The MM&M Platinum Award for Outstanding Contribution to Healthcare

Healthcare Consumer Media Brand

Healthcare Professional Media Brand

Use of Relationship Marketing

Use of Public Relations

Use of Data/Analytics

Branded Website for Consumers

Branded Website for Healthcare Professionals

Disease Education Campaign

Film or Video

Use of Social Media

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

Digital Initiative for Non-Consumers

Consumer Print Campaign

Professional Print Campaign

Professional Sales Tool

Corporate Branding Campaign

Philanthropic Campaign

Multicultural Campaign

Agency Self-Promotion

TV Advertising Campaign

Multichannel Campaign (Small to Medium Product Size)

Multichannel Campaign (Large Product Size)

Product Launch

Orphan Product Marketing Initiative

Use of Immersive Technology

Use of Clinical Development Marketing

Use of Payer Marketing

Use of Hospital or Healthcare Services Marketing

Marketing Team

Marketer

Young Marketer

Agency Entrepreneur of the Year

Small Healthcare Agency

Midsize Healthcare Agency

Large Healthcare Agency

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