MM+M Awards

Medical Communications, Education or Affairs Agency of the Year?2024

Gold: Inizio Medical; Silver: ProHealth

Sarah Mahoney

October 10, 2024

10:30 pm

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Gold

Inizio Medical

Inizio Medical was born by uniting three industry leaders — ApotheCom, Ashfield MedComms and Nucleus Global — with the scientific and data expertise of MEDiSTRAVA. While it started 2023 with multiple identities, it emerged with a solidi ied brand platform. By actively fostering a culture of collaboration across all agencies, it has found synergies that let it excel in data-driven insights, patient engagement and a commitment to unlocking the full potential of innovative therapies.

That unified focus led to meaningful growth, with 2023 revenue reaching $374 million and adding 26 new accounts. It also added a comprehensive suite of clinical trial optimization services, boosting recruitment and retention, accelerating startups, championing the recruitment of under-represented communities and ensuring trials reflect populations who can bene it from new treatments. Standout work includes BioElevation, an interactive 3D display that captivated audiences at ASH 2023, and a groundbreaking Congress Impact Matrix that transformed a client’s approach to congressional activities, boosting efficiency and focus. An Intelligent Literature Monitoring system uses AI to sift through scientific research, saving oncology teams 80% on research review time.

“I’ve had the distinct pleasure of collaborating with the Inizio Medical team on a multitude of projects,” said one client, a medical adviser at a top 15 pharma company. “Our relationship extends beyond a typical clientagency dynamic; I view them as an integral extension of our own medical affairs team.”

And while its team is full of brains, with 750 M.D.s, Ph.D.s and PharmDs on staff, it has plenty of heart, too, with exceptional social responsibility through a comprehensive charitable giving program and employee volunteer opportunities. Those include a Community Action Day and coffee mornings featuring employee-baked goods, bingo, raffles, sponsored walks and virtual quizzes, which raise funds for local charities.

Silver

ProHealth

This Interpublic-owned agency takes the Silver Award again this year after adding 10 new brands to its portfolio and boosting revenue by 40% — all while dealing with some FDA-approval-related setbacks. In 2023, it expanded by adding key leadership personnel in art, copy and project management, expanding engagement strategy teams and focusing on tailoring educational content to individual HCP needs and preferences. It remains rooted in a philosophy of Insight to Action, constantly questioning why (to ensure purpose), ways (focusing on how to go forward) and collaboration.

Click here to view 2024 MM+M Award Winners.

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Medical Communications, Education or Affairs Agency of the Year?2024

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