MM+M Awards

2020 MM+M Awards: All the Winners

The MM+M Awards is celebrating its 17th year of recognizing healthcare marketing and media that is the most creative and effective in the industry.

MM+M Staff

October 8, 2020

6:21 pm

��Ů��һ��Ƶ��߹ۿ�

JUMP TO WINNING CATEGORIES 1-13

JUMP TO WINNING CATEGORIES 14-26

JUMP TO WINNING CATEGORIES 27-39

Like everything else in this confounding and bizarre year, the 2020 MM+M Awards is different. The actual ceremony — in a normal year, the boisterous highlight of the medical marketing social calendar — was a virtual event. And while people typically go to great lengths to look fabulous for a night out at Cipriani on Wall Street, this year we were all comfortable in our best Zoom-ready shirts and dresses.

But a few things haven’t changed, and probably never will. First, the superb quality of the work. The work represented here was largely produced before COVID-19 reached the U.S., but much of what you’ll see addresses issues that were important before the pandemic and have only been amplified since.

Also unchanged is the dedication shown by our panel of more than 80 judges. If you’ve ever served as a judge for an awards panel, you know how much time and work can go into screening each entry, and then discussing the merits of the work with your peers on the category panels. While it’s true that there is sometimes work that stands head-and-shoulders above the rest, more often than not the judges are required to make tough decisions. That scrutiny is part of the reason an MM+M Award means so much.

Finally, our sponsors. In a year in which everything has been turned upside down, our sponsors have stayed the course and supported this important work. Creativity knows no bounds, but commerce sometimes can. Thanks to our partners, commerce continues to support creativity, which in turn can drive commerce.

And to all of you, thank you. Here’s hoping we see each other, in person, all dolled up, and soon. Until then, stay safe and healthy.

Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge.

Platinum

Platinum Winner:
Dr. Charlotte Jones-Burton

Healthcare Consumer Media Brand

Gold Winner:
Condé Nast

Silver Winner:
Verywell

Finalists:

Healthline Media
Building A Stronger, Healthier World

10 Years of Migraine.com - You Are Not Alone-01

Health Union
10 Years of Migraine.com – You Are Not Alone

Remedy Health Media
TheBody

Healthcare Professional Media Brand

Gold Winner:
ReachMD

Silver Winner:
Healio

Finalists:

Epocrates
Helping Providers Focus on What Matters Most: Patients

Medscape

Remedy Health Media
TheBodyPro

Use of Relationship Marketing

Gold Winner:
AbbVie and Intouch Solutions

Silver Winner:
GSK and Targetbase

Finalists:

AstraZeneca and Eversana Engage
Fasenra (benralizumab) Patient CRM Program

GlaxoSmithKline and Targetbase
Trelegy: Making a Difference with Adherence

Novo Nordisk and Closerlook
Tresiba 100 U/mL, 200 U/mL Localized Landing Page

Use of Public Relations

Gold Winner:
Change the Ref and Area 23

Silver Winner:
B. Braun Medical and Merge

Finalists:

AstraZeneca and Zeno Group
Your Cancer

Merck and GCI Health
A Touch of Sugar

Merck and W2O
“With Love, Me” Presented by Your Cancer Game Plan

Use of Data/Analytics

Gold Winner:
Sun Pharmaceuticals and Fingerpaint

Silver Winner:
Cancer Treatment Centers of America and Merkle

Finalists:

Best Use of Data - Vertex Pharmaceuticals-01

Klick Health
Vertex Pharmaceuticals

Medicx Media Solutions
Micro-Neighborhood Targeting Delivers Strong Audience Quality and Conversion to Brand

Medscape Education
Hybrid Recommendation Engine (HRE) for Precision Continued Medical Education (CME) Newsletter

Branded Website for Consumers

Gold Winner:
Alcon and 2e

Silver Winner:
Amgen and Emcay

Finalists:

Hectare and GSW
Daily Dose of Goodness

QooQoo and BRAVE Coalition Foundation
QooQoo Donates Their Creative Team to Help BRAVE Launch to Help Women with Breast Cancer

Sarepta Therapeutics and Toolhouse
Exondys51.com Consumer Product Website

Branded Website for Healthcare Professionals

Gold Winner:
Paratek and FCB Health New York

Silver Winner:
Amgen and AbelsonTaylor

Finalists:

Amag Pharmaceuticals and FCB Health New York
Call the Shots — Vyleesi Branded HCP Campaign

Amgen and Broth
The New AmgenOncology.com

The Learning Corp and Area 23
One Word

Disease Education Campaign

Gold Winner:
Concussion Legacy Foundation and Fingerpaint

Silver Winner:
Merck and W2O

Finalists:

Get In Touch With Your Testes With Nad _ Tad-01

Get In Touch With Your Testes With Nad & Tad
Patients & Purpose

One Word
The Learning Corp and FCB Health

Share a Stool: Colorectal Cancer Education Campaign

Share a Stool: Colorectal Cancer Awareness
Goshen Health and SFC Group

Film or Video

Gold Winner:
Tribute and The Bloc

Silver Winner:
Endo Pharmaceuticals and Fingerpaint

Finalists:

Alnylam Pharmaceuticals
PH1 of a Kind Video Series

Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait

Pacira BioSciences and Coyne PR
Gateway: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Gold Winner:
EmpowHer NY And The Bloc

Silver Winner:
Concussion Legacy Foundation and Fingerpaint

Finalists:

Healthline Media
BC Healthline: From App to Instagram

MicroMass Communications
#FtheList

Mount Sinai Health System
COVID-19 Info-Series

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Bayer and Wunderman Thompson

Finalists:

Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait

Eisai and Patients & Purpose
Ella the Jellyfish

Sun Pharmaceuticals and Fingerpaint
Sorry to Superimpose

Digital Initiative for Consumers

Gold Winner:
Reckitt Benckiser and Lippe Taylor

Silver Winner:
Patients & Purpose

Finalists:

Axogen Resensation Patient Digital Campaign-01

Axogen and StoneArch
Axogen Resensation Patient Digital Campaign

The Learning Corp and Area 23
One Word

Wavio and Area 23
See Sound

Digital Initiative for Non-Consumers

Gold Winner:
Novo Nordisk, Toddstreet and Consensus

Silver Winner:
Stallergenes Greer and W2O

Finalists:

Eli Lilly, Oncology and Area 23
The Chaos Within

National Eye Institute of the NIH, Prova Education, Regeneron Pharmaceutical, and ReachMD
Eye Health Academy: An NEI Blindness Prevention Initiative

Novartis, 2e and Jack Morton Worldwide
Xiidra Immersive HCP Experience

Consumer Print Campaign

Gold Winner:
Daiichi-Sankyo and Area 23

Silver Winner:
Insmed and Area 23

Finalists:

Daiichi-Sankyo and Area 23
Women Get It

Dova Pharmaceuticals and Patients & Purpose
The Lonely Platelet

Sage Therapeutics and Concentric Health Experience
Each. Day. Matters. Patient Brochure

Professional Print Campaign

Gold Winner:
Synergy Pharma and Area 23

Silver Winner:
Horizon Therapeutics and Area 23

Finalists:

BTG Specialty Pharmaceuticals and Fingerpaint
What Bit Him?

Janssen and Neon
The Lurking Threat

Rockwell Shah and The Bloc
You Are What You Sleep

Professional Sales Tool

Gold Winner:
BVI and Merge

Silver Winner:
Janssen Pharmaceuticals and DiD Agency

Finalists:

Greenwich Biosciences and The Bloc
What’s In Our Bottle: Navigating with Full Transparency

Novo Nordisk and Concentric Health Experience
Novo Assistant Interactive Training

Synergy Pharma and Area 23
Toilet Books

Corporate Branding Campaign

Gold Winner:
Bayer and Campbell Ewald

Silver Winner:
Mount Sinai Health Systems and DeVito/Verdi

Finalists:

Centura Health and Huge
Centura Health Brand Campaign: Where Care Comes From

Ichnos Sciences and Pivot Design
Looking back. Moving forward.

Zoetis and Klick Health
Lifeline Campaign: A Zoetis initiative to help enhance the medicalization of cats

Philanthropic or Purpose-Driven Campaign

Gold Winner:
Concussion Legacy Foundation and Fingerpaint

Silver Winner:
Change the Ref and Area 23

Finalists:

EmpowHer NY and The Bloc
The Call

HealthPartners
Cut Short

Patients & Purpose
TURNNT

Diversity & Inclusion Campaign

Gold Winner:
EmpowHer NY and The Bloc

Silver Winner:
Patients & Purpose

Finalists:

California Department of Public Health APartnership
Secondhand Dangers

Merck and GCI Health
A Touch of Sugar

WebMD
Tripping on Air

Agency Self-Promotion

Gold Winner:
Klick Health

Silver Winner:
Snow Companies

Finalists:

Elevate Healthcare
Welcome to the Jungle

Klick Health
Kindness is Contagious

Neon
Pharma Cheese

TV Advertising Campaign

Gold Winner:
Allergan and AbelsonTaylor

Silver Winner:
Sun Pharmaceuticals and Fingerpaint

Finalists:

Kaleo and Precisioneffect
It Happened Here

Lilly and Area 23
“Imagine” TV

Novo Nordisk and CultHealth
Ozempic Music Man

Multichannel Campaign (Small to Medium Product Size)

Gold Winner:
Stallergenes Greer and W2O

Silver Winner:
Children’s Healthcare of Atlanta and Chemistry

Finalists:

Actelion Pharmaceuticals and Patients & Purpose
OPSUMIT Set Free Patient Campaign

Allergen and Pacific Communications
Not Just One

Daiichi-Sankyo and Area 23
10% of a Campaign

Multichannel Campaign (Large Product Size)

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Children’s Health and Colle McVoy

Finalists:

AstraZeneca and Patients & Purpose
Brilinta and Survivors Have Heart

Galderma and Intouch Group
Restylane Ready

Janssen Pharmaceuticals and Neon
The Lurking Threat

Product Launch

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Amag Pharmaceuticals and Imre Health

Finalists:

GlaxoSmithKline and Weber Shandwick
Pronamel Repair: Building A Role For Toothpaste In Self-Care

GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette

Klick Health
Launch of Nayzilam

Orphan Product Marketing Initiative

Gold Winner:
EUSA Pharma and Vue Health

Silver Winner:
Insmed and Area 23

Finalists:

Alexion and FCBCure
Shattered

Recordati Rare Diseases and Elevate Healthcare
Help Settle the Storm

Use of Immersive Technology

Gold Winners:
Boehringer Ingelheim and Confideo
Galderma and Sector 5 Digital

Finalists:

Merz Aesthetics and Infuse Medical
I am Leo: VR Training Tool

Santen Pharmaceutical and Health Interactions and SynaptikDigital
Preserflo MicroShunt Virtual Implantation Experience

SCAN Health Plan and Havas Formula
Trading Ages

Use of Clinical Trial Marketing

Gold Winner:
Center for Information & Study on Clinical Research Participation (CISCRP) and MedEvoke

Use of Hospital or Healthcare Services Marketing

Gold Winner:
Brigham Health and Merge

Silver Winner:
Goshen Health and SFC Group

Finalists:

Blue Shield of California and W2O
Helping Transform Blue Shield of California from a Payer to a Partner

City of Hope and W2O
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure

Northwest Community Healthcare and Pivot Design
Butt Seriously

Don’t Procrastinate. It’s Your Prostate.-01

Northwest Community Healthcare and Pivot Design
Don’t Procrastinate. It’s Your Prostate.

Use of Influencer Marketing

Gold Winner:
Change the Ref and Area 23

Silver Winner:
Mount Sinai Health System

Finalists:

Endo Pharmaceuticals and Fingerpaint
Your Hands Have A Lot More To Do

GlaxoSmithKline, Weber Shandwick and Publicis
Pronamel Repair: Building A Role For Toothpaste In Self-Care

GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette

Use of Market Access Marketing

Gold Winner:
Regeneron and McCann Health Managed Markets

Silver Winner:
Sanofi Genzyme and Cyan Health

Finalists:

Sanofi Genzyme and Cyan Health
Face of Hemophilia Pocket Folder

Making LONHALA MAGNAIR Matter in Medicare-01

Sunovion and Concentric Health Experience
Making Lonhala Magnair Matter in Medicare

Takeda Oncology and PrecisionValue
Takeda Oncology Evolving Oncology Practice Model (EOPM) – Navigating a Dynamic Landscape

Marketing Team

Gold Winner:
Team Epidiolex

Silver Winner:
Alcon AcrySof IQ PanOptix U.S. Surgical Marketing Team

Finalists:

Harmony Biosciences- LLC Marketing Team-01

Harmony Biosciences Marketing Team

Vertex’s Cystic Fibrosis (CF) Marketing Team

Marketer

Gold Winner:
Laura Steele

Silver Winner:
Stefanie Nacar

Finalists:

Julie Baker

Lisa Fawcett

Simon Seshadri

Young Marketer

Gold Winner:
Grace Helmer

Silver Winner:
Sarah Bouzine

Finalists:

Greggory Lester Chief Digital Officer DeVito-Verdi-01

Agency Entrepreneur of the Year

Gold Winner:
Megan Driscoll

Silver Winner:
Paulo Simas

Finalists:

Olga Fleming

Prodeep Bose

Thad Bench Sr.

Small Healthcare Agency

Gold Winner:
Elevate Healthcare

Silver Winner:
Goodfuse (formerly Y&R PR)

Finalists:

EvolveMKD

MedTrix Healthcare

Splice Agency

Midsize Healthcare Agency

Gold Winner:
The Bloc

Silver Winner:
Imre Health

Finalists:

FCBCure

McCann Health Managed Markets

Large Healthcare Agency

Gold Winner:
Klick Health

Silver Winner:
FCB Health New York

Finalists:

Fingerpaint

Intouch Group

W2O

Titanium

Winner:
EmpowHer NY and The Bloc

Click to view the 2019 MM&M Awards winners

From Our Partners

Partner Content

Places to Be 2024

Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.

Partner Content

Turning nudges into big wins in point-of-care marketing

How artificial intelligence can deliver more meaningful business outcomes for marketers.

Partner Content

For pharma brands, streaming is critical for awareness

By leveling up their streaming campaigns, advertisers can achieve big lifts in awareness and sales of their medications among all demographics.

Partner Content

HCG: Accelerating the impact of your science

In a world where healthcare is moving fast, HCG is moving faster. Always ahead of the curve, HCG is spearheading the charge to turn scientific potential into real-world impact.

The song grew faint and louder again, then ceased, and she took her hand off his arm. "By-and-by the Tartars did come in reality, and the signal was sent out again. But this time no army came, nor did a single general turn his face to Pekin. The city fell into the hands of the invaders, and they are there to-day. So much for what a woman did; but it sounds too much like the story of 'The Boy and the Wolf' to be true. I stood equally amazed and alert. The voices still growled in the next room, and my horse's bridle still hung before the window. I peered out; there stood the priceless beast. I came a sly step nearer, and lo! in his shadow, flattened against the house, face outward, was Coralie Rothvelt comically holding the forked stick at a present-arms. Throbbing with a grateful, craving allegiance, I seized the rein. Then I bent low out the window and with my free hand touched her face as it turned upward into a beam of moonlight. She pressed my fingers to her lips, and then let me draw her hand as far as it could come and cover it with kisses. Then she drew me down and whispered "You'll do what I've asked?" His lodgings were situated at the lower end of the town. The accommodation consisted[Pg 64] of a small bedroom, which he shared with a fellow clerk, and a place at table with the other inmates of the house. The street was very dirty, and Mrs. Flack's house alone presented some sign of decency and respectability. It was a two-storied red brick cottage. There was no front garden, and you entered directly into a living room through a door, upon which a brass plate was fixed that bore the following announcement:�� "Meanwhile the clouds were gathering around you. Prout finds your husband's brother by a happy chance. Once he has done this, things become easy for us. The more easy they become for us the more desperate they grow for you. Then you decide that you must recover those notes from Isidore. You take out your motor car, so cunningly disguised in blacklead----" it makes the fourth time. No doubt about it, Daddy, goods are not High in the air, in the first mausoleum, at the head and foot of the white marble cenotaph, covered with letters that look like creepers, are tablets bearing inscriptions which record the life of the hero; and above the sarcophagus rises an almost impossibly light and airy structure��a canopy of white marble supported on columns as slender as flower-stems. And the Indian may be trusted to know of these. Here where the jacales clustered, there was grass and wood and water that might last indefinitely. The fortifications of Nature had been added to those of Nature's man. It was a stronghold. "Certainly," said the Surgeon, stopping on his way. "I guess I can spare a minute. Take off that bandage, my boy." MRS. GORDON: Not those poor things. They're slaves. He left the post with a great oath in his heart, and a thin trickle of blood on his chin. That summer old Mrs. Backfield became completely bedridden. The gratefulness of sunshine to her old bones was counteracted by the clammy fogs that streamed up every night round the farm. It was an exceptionally wet and misty summer��a great deal of Reuben's wheat rotted in the ground, and he scarcely took any notice when Tilly announced one morning that grandmother was too ill to come downstairs. Merritt presently departed; and at eight the two confederates again met. Soon a compact and resolute body of more than twenty men slowly and cautiously proceeded to the castle, and, in double file, ensconced themselves close to the walls, and so contiguous to the gate of usual egress as to be ready to rush in at the first opening. They had stood thus, scarcely drawing breath, for about half an hour; and Merritt, who, with the smith, was at the head of the little band, was about to propose that they should attempt to force an entrance, when the gate opened, and John Byles, who had been engaged upon some business with Calverley, unsuspectingly issued forth. HoME ��Ů��һ��Ƶ��߹ۿ� ENTER NUMBET 0018www.s49frn48.com.cn
tjtemit.com.cn
ysxxy.com.cn
www.daiy5.com.cn
meihao365.net.cn
www.digijms.net.cn
www.atqcyp.com.cn
www.mrjeff.com.cn
www.vezm.com.cn
xyfkw.com.cn

��Ů���һ����Ƶ���߹ۿ�

Quick Links

��Ů���һ����Ƶ���߹ۿ�

Platinum

Healthcare Consumer Media Brand

Healthcare Professional Media Brand

Use of Relationship Marketing

Use of Public Relations

Use of Data/Analytics

Branded Website for Consumers

Branded Website for Healthcare Professionals

Disease Education Campaign

Film or Video

Use of Social Media – Organic

Use of Social Media – Paid

Digital Initiative for Consumers

Digital Initiative for Non-Consumers

Consumer Print Campaign

Professional Print Campaign

Professional Sales Tool

Corporate Branding Campaign

Philanthropic or Purpose-Driven Campaign

Diversity & Inclusion Campaign

Agency Self-Promotion

TV Advertising Campaign

Multichannel Campaign (Small to Medium Product Size)

Multichannel Campaign (Large Product Size)

Product Launch

Orphan Product Marketing Initiative

Use of Immersive Technology

Use of Clinical Trial Marketing

Use of Hospital or Healthcare Services Marketing

Use of Influencer Marketing

Use of Market Access Marketing

Marketing Team

Marketer

Young Marketer

Agency Entrepreneur of the Year

Small Healthcare Agency

Midsize Healthcare Agency

Large Healthcare Agency

Titanium

Related Articles

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

��Ů��һ��Ƶ��߹ۿ�

��Ů��һ��Ƶ��߹ۿ�