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      Gold
      




      Johnson & Johnson, The Association of Medical Illustrators and Deloitte Digital   
      Illustrate Change
      




      While healthcare professionals have a general sense of health inequities and racial bias in medicine, few campaigns have had such a specific impact: The world of medical illustration contains fewer than 5% of images showing people of color, and the global pool of illustrators is overwhelmingly white and male.
      




      It’s a dangerous and potentially fatal problem. In some of the world’s most trusted medical textbooks, imagery of six common cancers for people of color is nonexistent. Dermatologists are more likely to misidentify melanomas on skin of color (67%) than on white skin (13%.) And if dark skin tones are shown, it is more likely to show sexually transmitted infections than common diagnoses. 
      




      This effort seeks to create systemic change using visual and type elements rooted in the American Civil Rights movement. Custom typography pays homage to posters from the March on Washington. The judges said this campaign is “badly needed and brilliantly executed.” It feels so right, they noted, “that it’s hard to believe it hasn’t been done until now.” 
      




      The focus on new and diverse imagery has led to the creation of more than 125 illustrations that reflect skin color differences, each reviewed by a group of 14 experts. It has made those open-sourced and free, and doctors, health systems and medical school educators are  already incorporating them into their work. It has also created fellowships for diverse illustrators worldwide, ensuring that the full spectrum of race and gender makes its way into the medical world.
      




      




      Silver
      




      Clean+Healthy and FCBCure   
      Toxic Tampons
      




      Few people are aware that tampons often contain dangerous chemicals, including lead,  PFAS and mercury. This campaign makes its point by comparing these intimate products to toxins: A tampon smolders in an ashtray in one, another lies among cockroach carcasses. Judges especially loved the tampon vending machines designed to look like cigarette machines. It also helped spark the best kind of change: New York State passed a bill banning toxic chemicals in menstrual products.
      




      Click here to view 2024 MM+M Award Winners.