Campaigns

Two different ad campaigns, one important message on gun violence prevention

Ad Council and Project Unloaded are advocating against firearms with data-driven, purpose-led strategies.

Julia Walker

March 7, 2025

2:30 pm

(Photo credit: Ad Council, used with permission)

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Almost exactly seven years following the tragic Marjory Stoneman Douglas High School shooting in Parkland, Florida, organizations are launching gun violence awareness campaigns — all spotlighting the statistic that firearms are the leading cause of death for children.

These campaigns were released around the time President Donald Trump signed an executive order protecting Second Amendment rights on February 7. Each organization is taking a different approach to addressing gun violence — Ad Council is viewing the issue as a non-partisan, public health issue while nonprofit Project Unloaded worked with Gen Z creators to illustrate the disconnect between gun safety in video game culture and real life.

Here are two recent campaigns addressing gun violence prevention with various strategies.

Ad Council

For Northwell Health’s sixth annual Gun Violence Prevention Forum, Ad Council launched Agree to Agree, a campaign discussing gun-related tragedies from a public health lens and offering non-partisan solutions. Designed pro bono by Gut Miami with healthcare and business leaders, the campaign’s three-minute PSA asks students to debate on the question “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” as an audience of parents watches. Agree to Agree aims to debunk the belief that gun violence is a divisive, two-sided debate and addresses the statistic that firearm injuries are the leading cause of death for children ages 1 through 17. The American Medical Association and Northwell Health supported the campaign, which initially launched Feb. 27.

Project Unloaded

Project Unloaded, a nonprofit gun violence awareness organization, worked with Gen Z gaming creators to launch its Leave Guns in the Game campaign, aimed to reach the 50% of young men and teen boys saying that gaming influences how they think about guns. Despite firearms being the leading cause of death for children and teens in America, 75% of young people believe that the presence of a gun makes them safer, largely because of video gaming culture, according to the nonprofit. The TikTok and YouTube campaign partnered with Gen Z influencers with a combined audience of 6 million followers to encourage viewers to use data resources while considering purchasing a gun.

@itslacymae Guns Make us Less Safe. @Project Unloaded Learn the facts and choose to Live Unloaded. Click the link in my bio to learn more. #college#collegelife#gunviolence#projectunloadedpartner ♬ original sound – LACY MAE ?

This story first appeared on Campaign US.

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Two different ad campaigns, one important message on gun violence prevention