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Five things for pharma marketers to know: Thursday, July 10, 2025

RFK Jr. abruptly cancels preventative care committee meeting; Merck buys Verona to diversify beyond Keytruda; Lilly’s Alzheimer’s drug gets label expansion.

Lola Offenback

July 10, 2025

4:00 am

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Health and Human Services Secretary Robert F. Kennedy Jr. abruptly canceled a meeting of a key expert panel that evaluates the nation’s preventative care recommendations. The cancellation of the Thursday meeting of the U.S. Preventive Services Task Force comes just a couple of weeks after the Supreme Court affirmed the secretary’s authority over the panel, potentially paving the way for Kennedy to reject certain recommendations or reconstitute it. (STAT News)

In a bid to diversify beyond Keytruda, Merck acquired Verona Pharma for about $10 billion. The company is set to lose revenue from Keytruda as patents begin expiring in 2028. (Reuters)

Kisunla, Eli Lilly’s Alzheimer’s drug, got FDA approval for an updated dosage schedule aimed to reduce side effects caused by the anti-amyloid antibodies that have resulted in deaths. The company hopes that this change will give them an edge over Biogen and Eisai’s rival medication Leqembi. (Endpoints News)

CVS Caremark stopped coverage for Lilly’s weight loss drug, Zepbound, blaming it and similar drugs for driving up plan costs. Eliminating this coverage will result in a 10-15% saving for clients year over year. (Fox Business)

GIC teamed with private equity on a minority stake in Klick Health. The 2025 MM+M Agency 100 honoree was valued at almost $2.5 billion as Singapore’s sovereign wealth fund and Lyndon Capital buy holding from GTCR. (Financial Times)

To read yesterday’s edition of Five things for pharma marketers to know, click here.

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Five things for pharma marketers to know: Thursday, July 10, 2025

美女免费一级视频在线观看

MM+M Media Summit 2025

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For pharma brands, streaming is critical for awareness

Partner Content

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