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Mark Read bid farewell to the business on his final shareholder presentation for the company ahead of Cindy Rose’s takeover on 1 September during last week’s WPP’s earnings call for H1 2025.

Responding to an analyst’s question about what he would have done differently during his tenure, Read said that, like all CEOs he knows, he wishes he had done what worked well sooner and done none of the things that didn’t work.

Reflecting on WPP’s strategy, Read said: “I do think that the brand structure that we have has been effective and they remain important, but they need to be more ‘brands’ less ‘companies’ in order to manage talent, not to manage the organisation.

“I’m not going to set the strategy for Cindy or ever comment on it in any way either [but] I think those are all directions I’m sure that she will look at as she takes on the company,” he added.

At the end of his prepared remarks, Read talked about what he was proud of from his time at WPP,  specifically how operations have been streamlined, and how WPP has set itself up for “an AI powered future”.

He said: “I believe we are very well prepared, and certainly as well, if not better prepared, as anyone in our industry.”

After thanking the leadership team and the board and wishing Rose all the best, he concluded the call saying: “It’s a continuing, challenging environment out there, and I think we’re under no illusions about that, but I think we have made some difficult decisions but I am positive about the future. I look forward to seeing what comes next.”

WPP’s revenues, less pass-through costs, declined 4.3% to £5bn in the first half of 2025, while headline operating profit fell 29% to £412m.

As expected from its shock profit warning in July, revenues for Q2 2025 slumped 5.8% with a decline observed in both media and creative agencies – WPP Media, formerly known as Group M – was down 4.7% and integrated creative agencies declined 7.2%.

This story first appeared on Campaign UK.