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Omnicom sets targets to cut staff costs by 10%

Omnicom Group sets targets to reduce its total staff compensation bill by 10% ahead of its proposed acquisition of Interpublic Group, PRWeek has learned.

Siobhan Holt

May 20, 2025

9:38 am

Credit: Getty Images / SOPA Images

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Omnicom Group has set targets to reduce its total staff compensation bill by 10% ahead of its proposed acquisition of Interpublic Group, PRWeek has learned.

PRWeek understands the holding company is subsequently reducing its global headcount by a proportion below 3% ahead of the planned acquisition, with the 10% employee costs figure believed to be a target rather than a mandate.

Omnicom, which owns PR firms FleishmanHillard, Ketchum, Porter Novelli and Portland, set the 10% staff costs-reduction target in relation to “total compensation,” which includes all types of pay and benefits for employees.

Commenting on the target, a spokesperson for Omnicom told PRWeek, “This is part of the continuing alignment of our practice areas, like our newly formed OAG (Omnicom Advertising Group) and OP (Omnicom Production), to maximize operational efficiencies across the company, which will position us strongly for the future proposed acquisition of Interpublic.”

The spokesperson declined to provide details of where the staff cost savings will be made across the business.

In February, PRWeek sister title Campaign reported that Omnicom Group cut close to 3,000 roles from its global workforce during 2024, based on information from the company’s annual report.

Last week, the U.K.’s Competition and Markets Authority launched an inquiry into the Omnicom-IPG deal to discover whether it could result in reduced competition in the U.K. advertising market. IPG’s PR agencies include The Weber Shandwick Collective and Golin.

Omnicom Public Relations Group’s Q1 results showed a 4.5% revenue decrease on an organic basis to $362.7 million, citing cuts from government clients and client delays.

PRWeek reported on a number of major agencies and holding companies announcing layoffs during 2024, including Edelman and The Weber Shandwick Collective as well as Omnicom.

This story first appeared on PRWeek UK.

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