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PR Lions Grand Prix winner ‘cleared’ by Cannes after claims of exaggeration

The agency behind this year’s Cannes PR Lions Grand Prix winner says it “remains proud of the work” after an investigation by Cannes Lions ruled in its favor, following allegations that the campaign’s impact had been exaggerated.

Siobhan Holt

July 10, 2025

11:47 am

(Photo credit: YouTube, Lucky Yatra, Indian Railways, FCB India).

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Advertising network FCB India said the Cannes Lions International Festival of Creativity has concluded an investigation into the Lucky Yatra for Indian Railways, which won the PR Grand Prix last month alongside several other Cannes Lions awards.

The campaign centred on combating ticket-fare evasion by turning train tickets into lottery tickets. According to the Cannes Lions entry, it drove a 34% increase in sales, achieving 560 million impressions, with 416 yearly winners.

However, a report in The Hindu BusinessLine, published on June 20, alleges that only three passengers came forward to claim the daily or weekly cash prize. It also claims the program was operational for eight weeks, from March 20 to June 15.

Quoted in BusinessLine, Swapnil Dhanraj Nila, chief public relations officer of Mumbai train station, Central Railway, said, “No substantial increase in ticket purchases is apparent when compared with last year. At present, the program has been stopped.”

This year’s Cannes Lions have seen several campaigns withdrawn over manipulated content and questionable claims, raising concerns about award submissions.

However, a spokesperson at FCB told PRWeek UK, “As soon as questions were raised, we worked closely with Cannes Lions as they conducted a thorough review. As part of that process, we submitted an official letter signed by our client confirming the legitimacy of the campaign. Ultimately, Cannes reaffirmed the validity of our entry. We appreciate their commitment to due diligence and remain proud of the work and committed to the integrity of the campaign.”

A spokesperson at Cannes Lions said, “We have received direct confirmation from the relevant client – a government entity – that confirms the campaign ran as described. This concludes our investigation.”

PRWeek was also unable to contact Central Railway.

This story first appeared on PRWeek UK.

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