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Publicis acquires sports and experiential agency Bespoke

This is the latest acquisition in the holding company’s roster of sports and culture-first capabilities following the purchase of Adopt.

Kyle O'Brien

July 23, 2025

9:27 am

Credit: Getty Images / SOPA Images

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Publicis Groupe is bolstering its sports and experiential offerings with the acquisition of Bespoke, a marketing agency based in Charlotte, North Carolina, that helps brands drive connection and maximize their sponsorship investment across leagues, teams and sports properties through its consulting, creative services and event activation.

Bespoke will sit within Publicis Sports, a full-service sports marketing agency under Publicis Connected Media. With the acquisition, Publicis now has more firepower to help clients link their sports partnerships, media and experiential activations across channels and sports properties.

As part of Publicis, Bespoke will continue to be led by cofounders Mike Boykin and Greg Busch, who have decades of experience leading activation platforms across the sports landscape. Prior to founding Bespoke in 2014, Boykin and Busch spent over 15 years at Omnicom, where they built out its dedicated sports marketing practice, GMR.

“We’ve spent a decade building the best brand experiences imaginable for our clients, and now we’re unlocking the next level with Publicis,” said Boykin. “Together, we’ll enable better brand integrations, experiences and optimized investments that harness the power of connected media, experiences and sponsorships to drive clients’ growth.”

Publicis has teamed with Bespoke for the past year on experiences and activations across major sporting events for top clients. “The partnership has exceeded expectations thanks to strong cultural alignment and outstanding collaboration with our teams, with a shared client-first approach focused on driving outcomes across all sports and media,” stated Jon Tuck, president of Publicis Sport & Entertainment.

This is the latest acquisition in Publicis’ roster of sports and culture-first capabilities, after the April acquisition of Adopt, which offers complementary NIL and influencer capabilities, and Publicis Sports’ Women’s Sports Connect and Players Era offerings.

After the announcement of the Omnicom-IPG merger, Publicis has been chalking up wins and gaining ground in the holdco consolidation race. In its recent earnings call, Publicis announced it was increasing its growth projections upward, from 4% to 5%. The holding company also picked up a media buying contract from Mars after a review, and earlier this year landed the North America media contract from Coca-Cola.

This article originally appeared on Campaign US.

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Publicis acquires sports and experiential agency Bespoke

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