Agencies

TBWA\WorldHealth folding after strategic review; CEO Robin Shapiro departing Omnicom

An Omnicom spokesperson confirmed that the 2025 MM+M Agency 100 honoree will soon be folded into Omnicom Health subsidiaries.

Jack O'Brien

July 18, 2025

11:56 am

$TBWA\Worldhealth logo against a locked door$

Credit: Getty Images / Allanswart

��Ů��һ��Ƶ��߹ۿ�

TBWA\WorldHealth is merging into other Omnicom Health agencies following a strategic review.

An Omnicom spokesperson confirmed that the 2025 MM+M Agency 100 honoree will soon be folded into sibling Omnicom Health units.

“Omnicom has decided to merge TBWA\WorldHealth into sister Omnicom Health agencies after a strategic review. In the coming weeks, clients and key staff will move to other OHG agencies,” an Omnicom spokesperson said in a statement on Thursday afternoon.

When asked if the move will result in layoffs, the spokesperson said they were unable to provide additional details.

As for TBWA\WorldHealth CEO Robin Shapiro, she has announced her intention to leave the agency at the end of July.

This personnel move was made prior to the decision to integrate TBWA\WorldHealth into other Omnicom Health agencies.

“After 35 rewarding years with Omnicom, I have decided to proactively shift gears and enter a more entrepreneurial chapter of my career,” Shapiro said in a statement on Friday morning. “This is a time of reinvention and renewal, so exactly the right time for me to make this bold move. I want to say thank you to the amazing people I’ve had the pleasure of working with over the years. You are the reason I’ve loved every minute of my time here.”

Given the timing of the TBWA\WorldHealth announcement, there has been speculation that the reorganization is due to business losses or the ongoing megamerger process between Omnicom and IPG.

However, according to multiple Omnicom sources, it’s understood that this strategic move had been in the works for almost two years.

TBWA\WorldHealth marks the most significant U.S.-based health agency consolidation taken by Omnicom this year.

Prior action regarding TBWA branding took place about one year ago, when BBDO Canada, DDB and TBWA merged to form Omnicom Advertising Group. This move does not impact TBWA\Chiat\Day, which operates independently from TBWA\WorldHealth, or its TBWA\Health Collective.

The brand consolidation also follows significant personnel departures from OHG in the wake of the IPG merger announcement.

Weeks after the Omnicom-IPG merger was announced in December, OHG’s then-CEO Matt McNally announced that he would be leaving the agency.

Ultimately, McNally returned to Publicis Groupe — where he spent more than 14 years of his career — to serve as global CEO of Publicis Health and report to Publicis Groupe CEO Arthur Sadoun.

In mid-May, OHG’s chief marketing officer Craig Romanok announced his departure after 16 months on the job. One month later, Romanok landed at Publicis’ Digitas Health as chief commercial officer.

Shapiro is the latest health advertising executive to leave Omnicom over the past eight months.

The brand consolidation decision brings an end to TBWA\WorldHealth, which was founded in 2002 with a focus on HCP marketing.

The brand was revitalized in earnest by Omnicom in 2015 by combining subsidiaries LLNS and Corbett.

TBWA\WorldHealth has a client roster that includes blue-chip pharma companies like Moderna, Bristol Myers Squibb, GSK and Novartis, among others.

However, since its revenue peaked with an estimated $92.5 million and 434 full-timers in 2021, the agency has endured a steady decline in revenues.

Last year, TBWA\WorldHealth and its fellow Omnicom agencies spun off production teams into one centralized entity, Omnicom Production.

As a result, TBWA’s headcount dropped from 261 to 156 employees. Revenue slid from an MM+M-estimated $78 million in 2023 to an estimated $76 million in 2024.

Related Articles
- 5W PR global CEO Michael O��Brien departs after less than a year Jess Ruderman February 5, 2025
MM+M Media Summit 2025

Now in its fourth year, the MM+M Media Summit brings together trailblazers from across health media and pharma marketing for a full day of bold, forward-looking conversations.

From Our Partners

Partner Content

Places to Be 2024

Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.

Partner Content

Turning nudges into big wins in point-of-care marketing

How artificial intelligence can deliver more meaningful business outcomes for marketers.

Partner Content

For pharma brands, streaming is critical for awareness

By leveling up their streaming campaigns, advertisers can achieve big lifts in awareness and sales of their medications among all demographics.

Partner Content

HCG: Accelerating the impact of your science

In a world where healthcare is moving fast, HCG is moving faster. Always ahead of the curve, HCG is spearheading the charge to turn scientific potential into real-world impact.

The song grew faint and louder again, then ceased, and she took her hand off his arm. "By-and-by the Tartars did come in reality, and the signal was sent out again. But this time no army came, nor did a single general turn his face to Pekin. The city fell into the hands of the invaders, and they are there to-day. So much for what a woman did; but it sounds too much like the story of 'The Boy and the Wolf' to be true. I stood equally amazed and alert. The voices still growled in the next room, and my horse's bridle still hung before the window. I peered out; there stood the priceless beast. I came a sly step nearer, and lo! in his shadow, flattened against the house, face outward, was Coralie Rothvelt comically holding the forked stick at a present-arms. Throbbing with a grateful, craving allegiance, I seized the rein. Then I bent low out the window and with my free hand touched her face as it turned upward into a beam of moonlight. She pressed my fingers to her lips, and then let me draw her hand as far as it could come and cover it with kisses. Then she drew me down and whispered "You'll do what I've asked?" His lodgings were situated at the lower end of the town. The accommodation consisted[Pg 64] of a small bedroom, which he shared with a fellow clerk, and a place at table with the other inmates of the house. The street was very dirty, and Mrs. Flack's house alone presented some sign of decency and respectability. It was a two-storied red brick cottage. There was no front garden, and you entered directly into a living room through a door, upon which a brass plate was fixed that bore the following announcement:�� "Meanwhile the clouds were gathering around you. Prout finds your husband's brother by a happy chance. Once he has done this, things become easy for us. The more easy they become for us the more desperate they grow for you. Then you decide that you must recover those notes from Isidore. You take out your motor car, so cunningly disguised in blacklead----" it makes the fourth time. No doubt about it, Daddy, goods are not High in the air, in the first mausoleum, at the head and foot of the white marble cenotaph, covered with letters that look like creepers, are tablets bearing inscriptions which record the life of the hero; and above the sarcophagus rises an almost impossibly light and airy structure��a canopy of white marble supported on columns as slender as flower-stems. And the Indian may be trusted to know of these. Here where the jacales clustered, there was grass and wood and water that might last indefinitely. The fortifications of Nature had been added to those of Nature's man. It was a stronghold. "Certainly," said the Surgeon, stopping on his way. "I guess I can spare a minute. Take off that bandage, my boy." MRS. GORDON: Not those poor things. They're slaves. He left the post with a great oath in his heart, and a thin trickle of blood on his chin. That summer old Mrs. Backfield became completely bedridden. The gratefulness of sunshine to her old bones was counteracted by the clammy fogs that streamed up every night round the farm. It was an exceptionally wet and misty summer��a great deal of Reuben's wheat rotted in the ground, and he scarcely took any notice when Tilly announced one morning that grandmother was too ill to come downstairs. Merritt presently departed; and at eight the two confederates again met. Soon a compact and resolute body of more than twenty men slowly and cautiously proceeded to the castle, and, in double file, ensconced themselves close to the walls, and so contiguous to the gate of usual egress as to be ready to rush in at the first opening. They had stood thus, scarcely drawing breath, for about half an hour; and Merritt, who, with the smith, was at the head of the little band, was about to propose that they should attempt to force an entrance, when the gate opened, and John Byles, who had been engaged upon some business with Calverley, unsuspectingly issued forth. HoME ��Ů��һ��Ƶ��߹ۿ� ENTER NUMBET 0018gs-hurong.com.cn
www.dubie.org.cn
www.sjbl88.com.cn
www.13600000000.net.cn
www.soeef.com.cn
www.ideg.com.cn
yxqs.net.cn
nwku.com.cn
www.qhxnsw.com.cn
www.peigen2.org.cn

��Ů��һ��Ƶ��߹ۿ�

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

TBWA\WorldHealth folding after strategic review; CEO Robin Shapiro departing Omnicom

��Ů��һ��Ƶ��߹ۿ�

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

��Ů���һ����Ƶ���߹ۿ�

Quick Links

��Ů���һ����Ƶ���߹ۿ�

Related Articles

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

��Ů��һ��Ƶ��߹ۿ�

��Ů��һ��Ƶ��߹ۿ�