Conference + Event Coverage

Every US winner at Cannes Lions 2025, updated live

From Grand Prix to Bronze, see which US agencies and production companies are cleaning up at Cannes this year.

Cecilia Garzella

June 20, 2025

10:56 am

(Photo credit: Cannes Lions International Festival of Creativity / press portal)

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Friday, June 20

The U.S. closed out Cannes Lions 2025 with a commanding 223 Lions, cementing its position as the festival’s most awarded country.

FCB Chicago emerged as the standout Grand Prix winner from the U.S., collecting three Grand Prix for Caption with Intention, including a coveted Titanium Lion on the final day.

VML New York ended the festival at the top of the U.S. leaderboard with 24 Lions, driven by its Grand-Prix winning Preserved Promos for Ziploc and a steady run of wins for Name This Oreo, Kleenex Score, Bad Luck Reverser and Thanks for Coke-Creating.

The sorting of the tables are by Grand Prix, gold and then total. The table focuses on U.S. entrants only.

Apple Cupertino had a particularly strong final day, winning a Gold Lion in film for Find Your Friends, a spot in which a cosplayer uses Precision Finding on the iPhone 15 to locate friends at a bustling Star Wars convention.

Adding to its wins, Apple picked up three silvers and a bronze across work for AirPods, Apple Vision Pro and Apple Intelligence, with entries credited to both its Cupertino and Los Angeles teams, in addition to TBWA\Media Arts Lab Los Angeles, the brand’s bespoke global agency.

In purpose-driven categories, the U.S. scored notable wins. McCann New York earned a silver in Glass: The Lion for Change for The Pen to Right History, a campaign for the Last Prisoner Project highlighting the racial injustice of cannabis-related incarceration.

Edelman New York took home bronze in the same category for Dove Love Your Hair, continuing the brand’s mission to normalize and celebrate natural hair.

Lastly, in the Sustainable Development Goals category, L&C New York, in collaboration with Serviceplan Munich, won silver for Animal Alerts, a smart-collar-powered project that uses AI to analyze dog behavior as an early warning signal for earthquakes.

In total, more than 90 different U.S. agencies, brands or offices earned recognition this year, highlighting both the breadth and depth of creative excellence across the industry.

Thursday, June 19

U.S. agencies turned in another strong performance on day four, bringing the national tally to 206 Lions, including nine Grand Prix and 38 golds, as Cannes Lions enters its final stretch.

FCB Chicago picked up its third Grand Prix — this time in brand experience and activation for Caption With Intention. The campaign also earned a gold in innovation, bringing the agency’s total to 12 Lions.

VML New York, still leading all U.S. entrants with 24 Lions, added a Grand Prix in creative commerce for Preserved Promos and continued to collect wins for global collaborations including Emoji Coke, PainVisible, Bad Luck Reverser and Thanks for Coke-Creating.

FCB New York extended its cross-category success with Drops of Hope for Kimberly-Clark’s Poise brand, which picked up two more golds and a silver in brand experience and activation — bringing the agency’s total to 17 Lions, now second only to VML New York.

TBWA\Media Arts Lab Los Angeles, the bespoke global agency for Apple, joined the Grand Prix ranks with a creative effectiveness win for its Shot on iPhone campaign.

Goodby Silverstein & Partners San Francisco also made its first notable showing of the week, earning a silver in creative strategy and three bronzes across creative business transformation and brand experience and activation for its work with Cheetos, including Other Hand and It’s a Cheetos Thing.

With film, the Titanium Lions and other top-tier categories still to come, the U.S. remains in strong contention as the festival heads into its final day.

Wednesday, June 18

Midway through the festival, U.S. entrants have now scooped up 167 Lions, including six Grand Prix and 34 Gold Lions, as winners were announced in key categories such as media, creative B2B, and social and creator.

FCB Chicago continued its impressive run and picked up a bronze in creative B2B for Caption with Intention, bringing its total to seven Lions.

David New York and DDB Latina Puerto Rico also remain standout performers, earning continued recognition for their acclaimed campaigns Haaland Payback Time and Tracking Bad Bunny, respectively.

VML New York added more than 10 Lions on day three, surging to the top of the U.S. leaderboard with 17 total Lions. Much of that momentum came from Preserved Promos for Ziploc, which scored a gold in direct, and multiple silvers and bronzes across creative B2B and media. The campaign let shoppers upload photos of expired food coupons to unlock discounts on groceries — so long as Ziploc was in their cart — creating a clever way to drive savings and brand loyalty.

The agency’s Name This Oreo campaign also maintained its appeal with juries, earning additional wins in direct and social and creator.

FCB New York follows closely with 11 total Lions. The agency added three more honors on day three: two silvers for creative data and PR, plus a bronze for Spreadbeats in PR for Spotify.

Among other standout moments from day three: Mindshare New York captured a Grand Prix in media for Dove’s Real Beauty Redefined for the AI Era campaign, while GoDaddy and Quality Meats each notched their first Grand Prix wins for the B2B: Act Like You Know campaign.

Dentsu Creative New York struck gold twice for its Nutter Butter campaign, earning wins in PR and social and creator. Indie shops such as Special Los Angeles as well as Uber’s in-house team also made notable climbs with new wins across media and direct categories.

Tuesday, June 17

U.S. entrants added to their momentum at Cannes Lions 2025, collecting a total of 97 Lions across the first two days of the festival — including four Grand Prix and 23 golds.

Tuesday’s honors spanned design, digital craft and a wide swath of entertainment-focused categories, including music, sport and gaming, as well as film and industry craft.

Leading the pack is FCB Chicago, whose Caption with Intention campaign — created with the Academy of Motion Picture Arts and Sciences, Rakish and the Chicago Hearing Society — earned two Grand Prix in design and digital craft, along with two Gold Lions and a Silver Lion for its inventive reimagining of how deaf and hard-of-hearing audiences experience film and television.

Also taking home a Grand Prix was DDB Latina Puerto Rico, honored in Entertainment Lions for Music for Tracking Bad Bunny, a collaboration with Google and Puerto Rican record label Rimas Entertainment that turned the Boricua superstar’s album launch into a global virtual scavenger hunt celebrating the island’s culture.

Rounding out day two’s Grand Prix winners, David New York earned top honors in Entertainment Lions for Sport with Haaland Payback Time, a dynamic campaign created for Clash of Clans and Supercell that wove together sport, gaming and pop culture, and marked the debut of Norwegian soccer star Erling Haaland as a playable in-game character.

FCB New York holds the highest overall count with eight Lions, thanks to four standout campaigns: Tree Correspondents created for Hyundai; Spreadbeats, a data-driven collaboration with Spotify; Drops of Hope, a campaign for Kimberly-Clark’s Poise brand; and Lap of Legends in collaboration with Michelob Ultra, 160over90, Formula 1 and Williams Racing.

With major categories such as film, creative effectiveness and the Titanium Lions still ahead, the U.S. is well-positioned for more big wins as the week continues.

Monday, June 16

The U.S. opened Cannes Lions 2025 with a strong showing, taking home 30 awards on day one.

That haul includes five golds, 12 silvers and 13 bronzes across six categories: audio and radio, health and wellness, Lions Health Grand Prix for Good, outdoor, pharma, and print and publishing.

VML New York leads the U.S. entrants so far with four awards across three campaigns and categories. The agency struck gold and silver in the audio and radio category for its Name This Oreo campaign, an interactive mobile audio experience that invited fans to decode and name cookie combinations.

Rounding out its wins, VML earned two bronzes for international collaborations: The Shining with VML São Paulo in outdoor for Coca-Cola, and PainVisible with VML Madrid in pharma for health brand Aritium.

Three other U.S. agencies earned golds on day one. Area 23, was recognized in health and wellness for ZIP Code Exam, a campaign spotlighting how location can impact health outcomes.

In the pharma category, 21Grams took home gold for Friedreich’s Back, created for Biogen’s Skyclaris. Ogilvy won gold in print and publishing for New Year’s, a campaign celebrating Dove’s Beauty Bar as the essential ritual of washing away the night’s glitter and confetti.

No U.S. entrant has clinched a Grand Prix yet, but with many major categories still to come, it remains well in play.

This story first appeared on Campaign US.

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Every US winner at Cannes Lions 2025, updated live