Editor's Desk

Celebrating talent in healthcare marketing

In an industry driven by innovation, expertise and people, talent is the thread that ties everything together.

Jameson Fleming

December 16, 2024

2:05 pm

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Welcome to MM+M’s Career Issue. In an industry driven by innovation, expertise and people, talent is the thread that ties everything together. This edition celebrates the individuals and organizations shaping the future of healthcare marketing.

For nearly 40 years, our Career and Salary Survey has offered a deep dive into the dynamics of compensation, career growth and job satisfaction across the industry. Whether you’re evaluating your career path or planning for team development, this data is a must-read. Complementing this, our Best Places to Work feature showcases standout small, midsize and large health agencies and other service providers where talent thrives. These profiles highlight cultures of innovation, inclusivity and support — qualities essential to retaining and nurturing top-tier talent.

This issue also brings you an incisive analysis of what Donald Trump’s election victory means for healthcare. As the U.S. prepares for significant political shifts, we explore how his incoming administration’s potential policy decisions might impact healthcare marketers and the broader pharmaceutical landscape.

Additionally, we spotlight four groundbreaking campaigns that exemplify creativity and effectiveness, but aren’t healthcare campaigns. Each case study reveals actionable insights that healthcare marketers can apply to their next initiatives.

We also examine the FDA’s updated major statement rules for TV ads, exploring how these new guidelines open doors for brands to inject more innovation into their messaging while staying compliant.

Talent fuels creativity, and creativity drives outcomes. As we explore these connections, our hope is that this issue equips you with insights to not only lead your teams more effectively but to thrive in a rapidly shifting landscape. Here’s to talent — this industry’s greatest asset.

From the December 01, 2024 Issue of MM+M - Medical Marketing and Media

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Celebrating talent in healthcare marketing

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MM+M Media Summit 2025

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MM+M Media Summit 2025

From Our Partners

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