Editor's Desk

With influence comes great responsibility

Influential people can use their sway to drive change for the better or lead others down the wrong path.

Jameson Fleming

September 10, 2025

11:00 am

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This year, we faced a tough decision when evaluating who we should include on our Healthcare Marketing Influencers list: Do we include policymakers we believe are harming public health? After all, heads of some of the U.S. government’s most important health agencies arguably have the most influence of anyone in the industry.

Ultimately, we chose not to include Robert F. Kennedy Jr., the U.S. Secretary of Health and Human Services, and Dr. Marty Makary, the Commissioner of the Food and Drug Administration, because their policies, specifically regarding vaccines, have the potential to upend public health in ways from which it could take years to recover.

Instead, we spotlighted individuals driving change — whether leading some of the largest medical marketing organizations in the industry or championing equity in access and care. We looked at influencers, creators and celebrities who are actively using their platforms to inspire people to seek better care, share critical information and lived experiences or even debunk misinformation.

Aside from the 20 Healthcare Marketing Influencers, this issue also celebrates dozens of women who have influence of their own within their organizations. MM+M honored 39 women with its prestigious Women of Distinction and Women to Watch awards earlier this year. These medical marketing leaders span numerous pharma companies, countless ad agencies, hospital systems and other health companies.

They share their best advice on careers, healthcare marketing and more. Shouts to SKDK’s Erin Weinstein, who gave an answer I wholeheartedly can relate to about why she works in this industry: “It’s a great way to be part of something that matters without needing a medical degree — or having to deal with blood!”

You’ll also find some of the best work healthcare marketers have to offer with the finalists for the 2025 MM+M Awards. I’d share some of my favorites, but that might just spoil the big night on October 9 in NYC. I hope to see all of you there to celebrate the most creative, needle-moving work and top agencies!

From the August 01, 2025 Issue of MM+M - Medical Marketing and Media

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With influence comes great responsibility

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MM+M Media Summit 2025

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Quick Links

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MM+M Media Summit 2025

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