Women of Distinction

Woman of Distinction 2025: Hemal Somaiya

Chief strategy officer, PharmaForceIQ

MM+M Staff

May 28, 2025

11:00 am

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Describe your job in 10 words or fewer.

Leading a team helping marketers apply technology to maximize impact

What do you like most about working in healthcare marketing?

This work presents a new challenge almost every day, and I love it! I love exploring the nuances, gaps and opportunities for every brand and every indication to help reach different strategic goals. It requires creative problem solving, strong partnerships and unique approaches to succeed in engaging with our audiences. And this engagement is truly meaningful — we’re all working together to drive better outcomes in the end, and that is incredibly impactful for patients, their families and their care teams.

What frustrates you most about working in healthcare marketing?

Speed is always a challenge, though pharma is getting incrementally better at moving more quickly. Care and planning are essential in a highly regulated space, but it can be frustrating for us and our clients alike when that regulatory and risk tolerance environment mean that certain solutions, platforms or technological advances remain out of reach for years for biopharma teams while becoming commonplace for marketers in other industries. Like the glacial adoption of social media, for example, that can mean a frequent feeling of being “behind” the marketing curve we see leaping ahead in other sectors.

What’s one challenge you want to solve this year?

We’re really excited about the potential for AI-driven predictive analytics to help marketers execute campaigns more effectively, especially in complex indications. In disease states where patient identification is challenging, this is a particularly interesting use case for advanced technology to truly move the needle. Based on historical data and careful modeling, it can help proactively identify the right patients and HCPs in ways that have never been achievable before. That empowers stakeholders to engage and educate more effectively to help patients and their providers make more informed decisions, and we’re energized to be piloting this with several clients.

Pick one: In-office, hybrid or remote work? Why would that be your choice?

Remote. It offers so much flexibility to teams and far more access to the best talent, including global subject matter experts, than a single or a few geographic locations can provide. You get to build a strong team with diverse perspectives. Technology now enables easy collaboration, and travel can easily be arranged to have in-person touchpoints that continue to deepen relationships.

Who is your hero, and why?

My hero is my father. They’ve shown me what it means to lead with integrity, resilience and compassion. Whether it was through quiet strength during tough times or unwavering support in the background, they taught me that true leadership isn’t always loud — it’s consistent, values-driven, and grounded in care for others. Their example continues to shape how I show up, both personally and professionally.

What is your favorite piece of media (book, TV show, movie, band or song)? What about it resonates strongly with you?

The book Man’s Search for Meaning by Viktor Frankl. It’s a powerful reminder that even in the darkest of circumstances, we have the ability to choose our attitude and find purpose. Frankl’s resilience and perspective in the face of unimaginable hardship has stayed with me. It reminds me that leadership isn’t about control — it’s about purpose, empathy, and helping others find meaning even in challenging times.

What’s one piece of advice for the future generation of leaders?

Lead with humility and curiosity. The world is changing faster than ever, and the best leaders are those who listen deeply, admit what they don’t know and create space for others to contribute. Leadership isn’t about having all the answers — it’s about empowering others to help find them.

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