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Describe your job in 10 words or fewer.

Passionate communicator educating others about health conditions and innovations.

What do you like most about working in healthcare marketing?

At the end of the day, I love knowing that we have helped get important information to patients and those caring for them, which ideally gets them to a diagnosis or treatment sooner so they can feel or live better. Because marketing is so culturally-driven and inherently fluid, I also love that every day is different – we are constantly solving challenges for different stakeholders and I love a challenge!

What frustrates you most about working in healthcare marketing?

I try to turn frustration into action – and one area I and my broader Weber Shandwick colleagues have focused on in recent years is challenging the norms in healthcare marketing and pushing for better creative. We see this evolution happening at Cannes with more healthcare work being submitted and winning, and as an agency we are excited to be a part of continuing to push for work that breaks through and has a greater impact.

What’s one challenge you want to solve this year?

There are a lot of important challenges, but this year more than ever — with a new administration, changing social platforms and an evolved definition of “media” — we have to help clients feel confident in continuing to communicate important information about their research and medicines because patients and caregivers rely on it. In order to do so while protecting brands and reputation, we must deeply understand the new media universe and the political environment. This year, AI has been critical in building customized personas to test brand and corporate narratives.

Pick one: In-office, hybrid or remote work? Why would that be your choice?

I absolutely love the energy of being in the office — we recently moved most of our Weber Shandwick New York office to one floor and I have received so much positive feedback. The cultural energy has been incredible. But, as a mom of three, I of course love the flexibility of a hybrid schedule and being present for my children more regularly.

Who is your hero, and why?

I can’t pick just one — my mom and my two sisters have been such a defining part of my life and have been by my side navigating the tougher times and celebrating the great ones.

Where do you want to be, professionally and personally, 10 years from now?

Professionally, I hope communications continues to increase in importance for the C-suite and that our collective efforts will have changed the lives of millions of patients because they learned of breakthrough medicines. I hope that many of our client relationships — some that have already been two decades long — are even stronger because of our work and its impact but also the foundation of partnership and candor we established on day one.

In 10 years, my youngest will be in college so I will hopefully be celebrating raising strong and confident children, and that my husband and I can travel more outside of the U.S.

What’s one piece of advice for the future generation of leaders?

I recently spoke to the New York office for Women’s History Month and I emphasized the importance of patience with your own growth and development — when I started out, I realized that, unlike college where you master something, take a test and move on, this industry is nuanced and you have to experience a lot of different situations to grow into a well-rounded and resilient leader. You also mature in so many ways during that time. I worked on one of our largest global clients for 12 years, which was the most catalytic part of my career because I was exposed to so many challenges and learned our agency network so intimately.

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