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Vidula Ashok
VP, data and tech
Clue Digital

Since joining Clue Digital in 2021, Vidula Ashok has helped reposition the company as a healthcare marketing leader, laying the groundwork for its 2025 relaunch. She led the development of the award-winning HCP Data Solution, used by five of the top 15 pharma agencies, to boost precision targeting, triple lead generation and save $1.44 million in a single quarter. A former analytics lead at MiQ, Ashok is known for her cross-functional mindset and scalable insights. A quiet force in tech, she leads global teams with empathy and inclusion, and mentors women in STEM, many of whom now coach others. A competitive boxer, devoted animal rescuer and painter, Ashok channels a blend of discipline, compassion and imagination into every facet of her work.

Trish Backes
Group SVP
Uncapped Communications

Trish Backes is a trusted counselor to biotech and medtech clients facing make-or-break moments. Known for integrating investor insights into brand positioning, she drives triple-digit gains in awareness and exposure for both branded and unbranded campaigns. Her journey — from a Minnesota town of 3,000 to leading healthcare storytelling across the country’s most prominent life sciences hubs — spans agency and in-house roles, including MSL, Weber Shandwick and Boston Scientific. At uncapped communications, a subsidiary of GCI Group, she partners closely with her clients and members of their C-suite to enhance corporate value propositions, improve executive and corporate reputation and manage and navigate product launches (and the occasional setback). She recently secured 170 media placements around the debut of a groundbreaking therapy for geographic atrophy and managed corporate visibility efforts which generated a 300% jump in industry award recognition.

Elizabeth Bannister
Associate director, international marketing
AbbVie

Elizabeth Bannister is a patient-first marketer whose global campaigns empower individuals with psoriasis to seek better care. Since joining AbbVie in 2018, she has helped lead launches for Skyrizi and Rinvoq, co-creating tools and education programs that shift mindsets and fuel advocacy. She co-led the global rollout of Let Me Be Clear, a digital activation campaign now deployed in 15 countries. Designed to help patients understand that long-term skin clearance is possible, the initiative earned Bannister top company awards and sparked significant gains in activation metrics. She also developed a patient video series and a discussion guide that local teams could easily customize with new voiceovers, boosting reach without additional spending.

Pauline Benkov
Director, consumer marketing
Regeneron Pharmaceuticals

As director of consumer marketing for Dupixent, Pauline Benkov is reshaping respiratory healthcare with impact. Her patient-led approach has tripled request rates versus competitors, improved media buying efficiency by 25% and fueled over 1,000 incremental new-patient starts — 10 times the original goal — in under a year. Benkov also orchestrated Regeneron’s highest-performing DTC campaign to date: The “Breathing” ad drove a 19% spike in recall, quadrupling the category norm, especially among younger audiences. She’s led digital transformation, too, launching Regeneron’s first Instagram, type 2 inflammation Facebook page, and HCP YouTube channel. An inclusivity champion, Benkov’s Spanish-language ads beat media benchmarks threefold, and her urgent-care education efforts and ambassador campaigns are helping close the gap in asthma outcomes for Black patients.

Shelley Brathwaite
Director, patient marketing, oncology
Sumitomo Pharma America

With 15 years in pharmaceutical marketing, Shelley Brathwaite has consistently used bold, creative and sharp strategies to elevate underserved women’s health conditions. From Pfizer’s Lyrica to Allergan’s ActuallySheCan, her work has centered on breaking stigmas and empowering patients to advocate for their health. Now at Sumitomo Pharma America, Brathwaite helped shape Myfembree’s launch and created the campaigns Unfiltered and Perfectly Imperfect, redefining how endometriosis and uterine fibroids are represented. Her emotionally resonant storytelling helped normalize conversations around these long-overlooked conditions, driving awareness and market momentum. Brathwaite’s influence extends beyond the marketing suite. She cofounded the Standing Together Task Force to advance DEI inside SMPA and actively guides young talent, particularly in underserved communities.

Sara Furgiuele
Chief medical officer
Calcium+Company

With a Ph.D. in molecular biology and a deep belief in science as the foundation of effective communication, Sara Furgiuele brings rigor, compassion and vision to healthcare marketing. She helped launch and build CSG Health Group from the ground up, later guiding its acquisition by Calcium+Company, where she now serves as chief medical officer. Furgiuele is reshaping how science shows up in the agency world, not as a silo, but as a core element of brand strategy, creative and commercial planning. Her work has elevated the role of scientific voices in agency-client conversations, helping teams deliver more informed and impactful campaigns. A dedicated mentor and DEI advocate, Furgiuele actively lifts women into leadership roles and champions talent from underrepresented communities.

LaChanel Hemphill
VP, inclusive engagement strategy
Digitas Health

After losing her mother to misdiagnosed colon cancer, LaChanel Hemphill made it her mission to ensure healthcare systems hear the voices they’ve historically overlooked. At Digitas Health, Hemphill leads across $150 million in immunology, oncology and rare disease business — and is helping redefine what inclusive marketing looks like. Hemphill founded the agency’s first Cultural Intelligence Hub and Health Equity Accelerator Lab, assisting brands to identify geographic and demographic disparities in diagnosis, access and awareness. Her work has informed everything from dermatology dashboards to casting in oncology campaigns and earned her a $1 million budget to build more inclusive brand experiences.

Nadia Khatri
Director, worldwide media and planning, HCP
Bristol Myers Squibb

Nadia Khatri is a rising force in healthcare marketing, with under a decade of experience spanning in-house pharma, creative, vendor and Big Four media agency roles. At Bristol Myers Squibb, she oversees global initiatives across all brands and plays a key leadership role in enterprise standards and commercialization vision. She previously held leadership posts at IPG Health, Publicis Health Media and Havas Media Group, where she drove rapid growth and helped secure major client wins. Khatri is also a recognized thought leader, with more than 15 industry publications and speaking appearances at top conferences. Currently completing her doctorate at Drexel University, her dissertation focuses on cross-functional collaboration.

Erin Mackey
Brand director, Shingrix (Shingrix marketing director, U.S. vaccines)
GSK

Erin Mackey’s work on vaccine marketing in the U.S. combines strategic discipline and warmth, elevating Shingrix’s HCP execution and pharmacist engagement. Previously, she spearheaded the debut of Arexvy, recently named one of Time’s Best Inventions of 2023, driving the rapid deployment of 100-plus assets just weeks after FDA approval. She’s led teams of up to 11 marketers, and her internal recognition as GSK’s Marketer of the Quarter reflects her ability to keep campaigns fresh, even for mature brands. Earlier in her career, Mackey helped optimize multichannel strategy for GSK’s meningococcal franchise and revamped the company’s U.S. HCP portal. She also brings agency-side experience, including work at Digitas Health. Across roles, she’s developed a reputation for cultivating strong, collaborative teams and mentoring marketers new to the healthcare space.

Karen Marchetti
Senior director, patient marketing, Izervay
Astellas Pharma

Karen Marchetti brings more than 25 years of brand-building expertise to her role at Astellas, where she leads with insight, empathy and measurable impact. Most recently, she spearheaded the introduction of Izervay, one of the first FDA-approved treatments for geographic atrophy (GA). Under her leadership, the brand is already exceeding expectations, achieving rapid patient awareness and becoming the most prescribed brand for new GA patients. Marchetti’s career began in advertising, with clients ranging from Capital One to leading pharma brands, before she moved in-house at GSK and Johnson & Johnson. She helped stabilize Johnson’s Baby after years of decline and helped develop a sustainability strategy now central to its identity.

Marie Mount
Senior director of marketing, women’s health
Myriad Genetics

Marie Mount blends big-brand savvy with healthcare purpose. After nearly 15 years at Procter & Gamble — where she led major rollouts for brands such as Bounce, Pepto-Bismol and Pantene — she brought her consumer expertise to Myriad Genetics. She joined in 2020 to lead marketing for GeneSight and now oversees the company’s entire women’s health portfolio as senior director of marketing. In her time at Myriad, Mount has driven three straight years of double-digit growth for the MyRisk Hereditary Cancer Test. She’s evolved the voice of the company’s prenatal products to move away from fear-based messaging and helped launch PrenatalScreening.com, a key patient resource.  

Dr. Corinna Panlilio
VP, clinical strategy and business development
Haymarket Media

Dr. Corinna Panlilio has reshaped how Haymarket Media [also the parent company of MM+M] approaches healthcare content. After completing medical training at Weill Cornell, she took a sharp turn, moving from residency to the editorial desk, drawn by a passion for medical storytelling. A gifted writer during her clinical years, she quickly rose through Haymarket’s ranks, eventually building and leading a new content marketing team staffed with HCPs and Ph.Ds. Her scientific fluency and strategic clarity helped Haymarket expand its editorial footprint, launching four new specialty brands, including Rare Disease Advisor.

Uttama Rath
SVP, medical
Relevate Health

Uttama Rath, Ph.D., brings rare depth to the intersection of science and commercialization. A former oncology researcher with over a decade of faculty-level lab experience, she now leads strategy and content across the product lifecycle for patients, HCPs and payers. Rath has contributed to launches in oncology, rare disease, neurology, hepatology, dermatology, cardiovascular and more, combining scientific rigor with business fluency. Before joining Relevate, Rath built her agency-side leadership at firms including Eversana Intouch Engage, the Access Group and IntraMed Educational Group. Along the way, she helped bring more than 10 rare disease and oncology products to market and played a central role in building Relevate’s medical team from the ground up.

Amy Restko
Group director of engagement strategy
AbelsonTaylor Group

Amy Restko excels at transforming audience insight into creative breakthroughs. With deep experience in behavioral research, omnichannel planning and pharma brand strategy, she leads a team that crafts tailored experiences across women’s health, mental health, orthopedics and more. Known for bringing the voices of patients and HCPs to life, she helps clients move beyond noise to drive real behavior change. Restko’s standout moment came during the launch of the first oral treatment for postpartum depression. When the FDA unexpectedly approved only one of the brand’s two indications, and co-promoters struggled with cultural differences, she steered a high-stakes reset with clarity and calm. Her team revised a year’s worth of strategy in three months, with an award-winning launch.

Cindy Romano
Director, corporate communications
UroGen Pharma

Cindy Romano has spent more than two decades crafting breakthrough healthcare narratives. Her work spans blockbuster brands, disease awareness and corporate reputation, with deep therapeutic experience in oncology, women’s health, cardiovascular disease, rare conditions and more. She’s as comfortable driving investor communications as launching media campaigns. Romano began her career in Johnson & Johnson’s pharmaceutical sector before joining Chandler Chicco Agency, where she spent 14 years shaping high-profile programs for Botox, Lipitor, Plavix and others. Her award-winning campaigns ranged from a seizure-response dog initiative for Keppra to a PAD awareness effort with actress Phylicia Rashad. Today, she leads UroGen’s internal and external communications, supporting CEO Liz Barrett and aligning corporate messaging across functions.

Erin Tydings
SVP, creative director
Imre

Erin Tydings is redefining what creative leadership looks like in healthcare. Known for blending understanding, strategic rigor and consumer-style storytelling, she’s helped push the industry into new territory, leading the first TikTok campaign for a biotech brand and a Reddit AMA that broke engagement records. Tydings navigates regulated terrain with grace, aligning innovation with compliance to deliver real-time patient and HCP engagement. Starting as an entry-level designer, Tydings has built a career that spans pharma, financial services and consumer brands. At Imre, she has received the agency’s highest honors — The Imre Award and Leader of the Year — while coaching a new generation of creative talent.

Sophia Wiedermann
Consumer experience, diabetes
Novo Nordisk

Sophia Wiedermann’s work in patient education at Novo Nordisk is transforming healthcare learning with discipline, creativity and empathy. Drawing on 20 years of experience — and her own family’s medical journey — she brings a personal urgency to her mission: helping HCPs and patients better understand one another. Her work fuses science and storytelling, from virtual escape rooms to podcast strategy to a nationwide webinar conducted entirely in Spanish. Wiedermann joined Novo Nordisk in 2022 to modernize HCP education, introducing gamified training programs and interactive platforms that now reach tens of thousands of providers. Her efforts have set a new standard for interactive HCP peer-to-peer educational programming within Novo Nordisk and inspired a shift in how healthcare professionals are engaged and educated across the industry. 

Fei Ye
VP, marketing
MyHealthTeam

Fei Ye has transformed CRM into a growth engine for one of digital health’s most mission-driven platforms. Her background in industrial engineering and early career in retail at Gap, Old Navy and True & Co. gave Ye the data chops and customer focus that now define her healthcare work. Since joining MyHealth Team in 2019, she’s led the marketing team to record-breaking growth, with registered users up 250% in 2024, a 55% monthly active user retention rate and a 71% drop in acquisition costs. Today, the platform supports more than 4 million people living with chronic conditions — many of them finding medically reviewed information and support for the first time. 

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